Web Worker Daily

In the current economy, business networking is more important than ever — we need to use lots of different techniques for finding clients. Social networks can be a great addition to our marketing toolboxes. Since I started actively using social networks (only a year and a half ago!), I’ve reconnected with old friends, and have gotten quite of bit of business that can be directly attributed to connections that were facilitated through these networks.

But social networks can also be great time-wasters, too. However, If you focus on the marketing aspects of the networks, the time spent using them can consist of, as Meryl says, “zero-guilt activities.” Here are some tips for using social networks as effective marketing tools. Read the rest of this entry »

In the astonishing time surrounding the news of Michael Jackson’s death, there were several false rumors that other celebrities had died. I started wondering how I would react if someone posted false information about me and my business.

Now, I’m not famous, so I doubt that any news about me would cause a spike in Internet traffic, or get me invited to appear on “The Colbert Report.” But recent events made me realize that I still needed to have a plan in place to be able to respond to news (both real and false) posted online about me. Here’s what I came up with. Read the rest of this entry »