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Taking Corporate Microblogging Mobile

November 13th, 2009 (4:00pm) Will Kelly 2 Comments

yammer_logoCorporate email is becoming increasingly less effective for project communications in today’s geographically dispersed work teams. It’s gradually being displaced by solutions like Microsoft SharePoint, instant messaging and even social media tools.

Following the lead of Twitter, microblogging has began to enter the enterprise with Yammer and Present.ly leading the way. presently_logoOver on GigaOM, Jennifer recently wrote a post entitled “Social Network Use in the Office Could Spur Better Enterprise Technology” about the value of social media inside the enterprise and some of the benefits for companies.

The next step is taking corporate microblogging tools mobile. Both Yammer and Present.ly offer iPhone apps (available for free download from the iTunes App Store): Read the rest of this entry »

Say Hello to Blellow, Microblogging Web Workers

March 24th, 2009 (7:00am) Eric Berlin 7 Comments

blellowAs I was leaving a bar late one night while at South by Southwest last week, someone handed me a Blellow sticker. “Pretty cool, funny name,” I thought.

It turns out that Blellow is more than just a name. In fact, it’s an ambitious microblogging platform geared toward the web working and networking set. Note that I used “networking” without the commonly tacked-on “social” in front of it. Blellow is looking to become the LinkedIn of microblogging platforms, as opposed to the more chit-chatty, freewheeling space (crammed into 140-character or less bursts) that Twitter currently occupies.

The idea is that while Twitter and Facebook are now relatively “mainstream” places to keep up with current friends and ruminate about thoughts both big and small, Blellow offers a platform for microblogging professionals and web workers to coordinate meetups, find jobs, seek out projects and engage in professional conversations through the “groups” areas of the site.

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Can Microblogging Platforms Help Reduce The Email Glut?

March 23rd, 2009 (7:00am) Eric Berlin 15 Comments

Twitter’s meteoric rise in popularity – particularly over the last year – has been widely covered, and indeed the simplicity and flexibility of the 140 character-based microblogging platform continues to attract people all over the world in huge numbers, while a thriving community of developers build add-on services using its open API. We’ve also heard a lot about the power of Twitter as a communications, promotional and marketing tool.

twitter-feb-chart
(via TechCrunch)

Twitter and other microblogging services are radically shifting the ways in which people communicate and share information. And that shift is now entering the workplace on a large scale, particularly for web workers and for companies who are embracing the ways in which microblogging platforms can save time while increasing productivity.

Yammer, which plays off the already classic Twitter call to action, “What are you doing?” by asking, “What are you working on?” is an easy-to-use microblogging service that is tailored to the workplace and organizations in several important ways.

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How Twitter is a Communications Game Changer

November 10th, 2008 (1:52pm) Aliza Sherman 44 Comments

Twitter

It is no secret that I love Twitter. I have to admit that besides email, Twitter is my most important communications tool, particularly for my business but not exclusively so. The more I see where social media and online communications is going, the more I realize how Twitter has transformed the landscape in both big and subtle ways.

An obvious example of Twitter’s impact is how it is quickly becoming part of our lexicon. Even mainstream media is referring to the Twitterstream, using Twitter to gauge public sentiment, and referring to people’s Twitter pages. Twitter has moved beyond being the news and is now helping to source news for many reporters.

Here are some other ways Twitter has had game-changing impact:

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