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Shout’Em: Roll your Own Microblogging Community

December 31st, 2008 (2:00pm) Imran Ali 2 Comments

Twitter is now rumored to have between four and five million users, varying from the inactive and curious, to hardcore life-streamers, though it still lacks some useful features like groups.

The company appears to be pursuing growth over immediate revenue streams, such as the lucrative delivery of SMS notifications and the ability to ‘white-label’ the service with a company, group or organization’s own branding and features. It’s into this latter category that products such as laconi.ca and Folkstr as well as startups like Shout’Em are entering.

The Croatian Shout’Em recently received €350′000 in seed funding to further develop its service, a tool to ‘roll your own microblogging networks. This essentially allows you to host and operate your own Twitter-like communites. I was prepared to be skeptical about a Twitter-clone, but have been pleasantly surprised by how sophisticated and powerful the Shout’Em user experience actually is.

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