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Turning Social Media Into Sociable Media

August 11th, 2009 (1:00pm) Darrell Etherington 5 Comments

sociableSometimes I wonder if it’s just me, but I think it’s fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I’ve encountered it in BBS’s, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a proper try, though it looks like I’ll have a second chance now that Facebook’s acquired it and will probably be integrating some of its features. It’s not that there’s anything inherently wrong with any of the services themselves, it’s just that my attention span is fleeting and their novelty wears off quickly.

When the honeymoon is over, I’m left with a well-developed network of connections, but little desire to interact with said connections, or even to find out about updates and changes to features of the service in question. At some point, it’s probably a good idea to throw off the obligations of the old in favor of the new flavor of the month, but disengaging with a social media site before it’s the right time to put it out to pasture could result in hurt friendships, burnt bridges and missed opportunities. Read the rest of this entry »

How Are You Using iPhone Apps?

February 23rd, 2009 (7:00am) Judi Sohn 7 Comments

Last week, Pinch Media released some interesting statistics about App Store usage in a presentation, now available online.

In short, they’ve found that while free apps are downloaded like crazy, active use drops off fast. Paid apps tend to see more use after installation and are used for longer periods. If it’s a paid game, all the better.

Long before he stopped using his iPhone altogether, Om raised similar questions on GigaOM regarding app usage.

Does your own iPhone usage support this data?

Read the rest of this entry »

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