Web Worker Daily

There is no doubt that Facebook is the 900-pound gorilla in the world of social networks. But recently I read a post about Facebook being better than Twitter for business, and I don’t think that’s always true. Granted, I recommend Facebook Pages to my clients, swoon over Facebook’s Social Ads program and am grateful for the information I can gain from Facebook’s Insights. However, the most important things to think about when utilizing social media for business are:

1. What are your business goals? What are you trying to achieve?
2. Who are you trying to reach? Where are they talking?
3. Where are the conversations happening around your company or brand? How can you appropriately join the conversation?

In a direct fight between Twitter and Facebook for business — which is challenging, because Facebook and Twitter are two distinctly different kinds of tools with different functionality — I can’t say that Facebook always wins. Let’s take a look. Read the rest of this entry »

I’ve been working with clients to set up social media “satellite sites” as I call them to extend their brand and take advantage of the exponential power of social networking for reaching out to consumers. The question I hear time and time again is “How in the world can I manage all these social networks if I can’t even get to the rest of my work?”

I know we are all crunched for time. Sometimes, I don’t even know how I keep up with all of my writing and blogging, client projects and social networking sites. But I have found some cool “social aggregation broadcasting tools” that are making at least some of my tasks easier to handle.

What is a Social Aggregation Broadcasting Tool?

Okay, I have to admit, I just made that term up but I think it covers what I’m trying to convey. There are tools out there that help you aggregate your social networking sites for the purpose of broadcasting a message to more places with fewer steps hence Social Aggregation Broadcasting Tools (SABT? lol!).
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