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Establishing Team Culture in a Teleworking Environment

October 12th, 2009 (9:00am) Celine Roque 4 Comments

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Throughout my online career, I’ve been part of several web working teams. On most teams I am just a regular member, but there’s the rare occasion when I find myself the team leader. Like now, for example, when my former graphic design classmates asked me to lead their new studio.

Here’s the problem: we’ve never worked together before. How could we work together and have a united approach to design? What’s so unique about us? Can we figure this out even if we’re working remotely? Read the rest of this entry »

Google Docs and Google Groups Come Together: It’s a Good Thing

September 3rd, 2009 (1:00pm) Darrell Etherington 4 Comments

groups_logoGoogle is trying to get ahead of the game before Microsoft gives it a real run for its money with Office Online, coming in 2010. One way it’s doing that is by enhancing the collaborative abilities of Docs, and further integrating all of its services. Which is why Google Groups recently got an upgrade that allows for sharing of documents, calendars and sites.

What this really means is that I finally have a decent reason to use Google Groups. In the past, I think I’ve belonged to a maybe one Group, and it didn’t work out all that well. The members generally forgot it existed, and it acted more or less as a glorified mailing list. Now, though, since I already use Docs and Calendar and often want to share content from both with multiple people, Groups has matured to become a full-featured business tool. Read the rest of this entry »

Building a Team With Inexperienced Online Freelancers

July 25th, 2009 (3:00pm) Celine Roque 4 Comments

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I was recently asked to manage a team of graphic designers, all of them fresh graduates with hardly any professional experience. Always eager to help, I accepted the opportunity, knowing that it would be challenging and educational, for both myself and the team.

I soon discovered that working with new freelancers is very different from working with my more accomplished peers. It required me to get back to basics and deal with issues that I hadn’t encountered before. Just as I had expected, there’s a whole new set of opportunities and problems that come from working with “newbies”. Read the rest of this entry »

Psycuity: Using Psychometric Measurement To Build Teams

April 14th, 2009 (11:00am) Imran Ali 5 Comments

As web workers are generally spread across countries, timezones, cultures and organizations, creating and applying coherent management to distributed teams is challenging.

Late last year, Celine shared some tips on avoiding conflicts within a teleworking team. Around the same time I came across UK-based “business psychology” consultants, Psycuity, a company that asserts that it can help design better teams through understanding the underlying psychology of individual team members. Could this type of understanding be useful in figuring out how distributed web workers could work together more effectively?

Using psychometric testing and a long pedigree in psychology, Psycuity has codified a lot of the personality types, compatibilities and behaviors we might ordinarily find difficult to measure. Using these measurements, we can make helping more informed decisions about our teams.

After completing a short online questionnaire — it took about 20 minutes — I was called by one of Psycuity’s cofounders, Ian Hudson, who talked me through my test results. Ian had no prior knowledge or understanding of my work or personality, but spent half an hour or so breaking down his analysis of my interpersonal style, thinking style, coping strategies, leadership qualities, influencing styles and where in teams I would best fit. Frankly, I was astonished at Ian’s insights, which he later provided to me as a printed report. They accurately reflected probably around 90-95 percent of my self-image.

Psychometric testing is by no means a new tool for those managing and recruiting personnel, but the Psycuity guys have managed to package and streamline the experience to require minimal input from the test subject, while still providing a rich and very detailed analysis of their capabilities and qualities.

Circling back to Celine’s original thoughts on avoiding conflicts within teams, I wonder if it’s possible to use a company such as Psycuity to predict how well a group of untethered workers will work together. There are some interesting questions to consider:

  • Could Psycuity-style tests help prepare guidelines on how best to coalesce a diverse group of people into an effective team?
  • How would this type of screening be applicable to assess the “fitness” of a coworking community?
  • Can it only really work for people that work together in the same organization — or  would it also be useful for a group of collaborating freelancers.

Individually, I found a great deal of insight into my own behavior, but I’m curious to hear what others think. Can business psychology be used to enhance team spirit between disconnected, untethered, web workers?

Do leave your thoughts in the comments below — I’d love to hear everyone’s views on this.

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