As a freelancer, I get the chance to work with startup companies that are still too new or too small to have a lot of in-house staff. Because of this, I’ve become familiar with the common characteristics that many startups share. As I come to expect these characteristics with new clients, I become more efficient at avoiding problems and maximizing opportunities. Read the rest of this entry »
I’ve recently been researching ways to promote my own site, at places like Facebook, among others.
The problem, as is always the problem with internet advertising, is finding a simple, cost effective way to bring my ads to potential customers who’re actually looking for my services. Google Ads are one way to try to insure you reach the people you intend to, but advertising networks are another.
Design Ads is a brand new network (doesn’t officially launch until 2009, in fact), which provides a targeted solution for those in the web design field. Ad network models are successful because they ensure a healthy cycle of targeted material that will remain fresh and relevant to viewers, so you’re ad won’t become stale or melt into the background by virtue of visitors seeing it every time they go to a specific site.
The people behind Design Ads clearly know their target market. They list among their discriminators for publishers the fact that the advertising is simple, and clutter free. Design blogs and online magazines will, after all, be more concerned than other outlets about the effect of advertising on their site’s layout. Revenue rates are reasonable, and are priced according to unique visitor statistics, not click-throughs.
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Web Work 101: How To Escape The Cubicle
