July 8th, 2008 (6:00am) Aliza Sherman 2 Comments
How is my life as a Web worker affected by the closing of 600 Starbucks nationwide? Let me count the ways. But seriously, I’m sure there are many a Web worker lamenting the possible closure of their corner Starbucks due to the company’s “re-organization” strategy (no store locations have been revealed at press time). Do they not know the important role each and every Starbucks plays in the day-to-day lives of Web workers all over?
I mean, having a Starbucks on practically every corner in some cities is the kind of convenience that we’re all used to getting online where if one Web site or Web app isn’t exactly what we need when we need it, another is only a few mouse clicks away. A few steps to the next street corner is only slightly more strenuous than those mouse clicks. And now, we’ll have to actually walk whole blocks to get to a Starbucks that hasn’t been ripped from our streets in the name of improved profit margins for the ubiquitous coffee haven. Well, what about our profit margins as Web workers? Without those 600 Starbucks, how will we survive? Read the rest of this entry »
February 15th, 2008 (8:57am) Jason Harris 7 Comments
All the news this week about Starbucks changing wi-fi service providers and offering anyone with a Starbucks Card two free hours of wi-fi access has started a fresh dialogue surrounding wireless Internet access. That is, your local independent coffee houses are jumping up and down saying, “Hey! The wi-fi is free (and always has been) over here!”
As you may know, independent coffee shops have long offered wi-fi as an attractant for business people, road warriors, and web workers to get them in the door. For the longest time, many coffee drinkers and wi-fi seekers chose the independent houses because getting online used to cost $6-$10 an hour at Starbucks.
Read the rest of this entry »
February 11th, 2008 (7:56am) Jason Harris 12 Comments
If you’re a nomadic worker, one of the modern marvels of today’s technology is being able to hop on a wi-fi hotspot and get some work done. This is why having a T-Mobile hotspot account has been so great for coffee-house workers. Starbucks are virtually everywhere, especially in the United States. Since 2001, T-Mobile has been the hotspot provider for Starbucks.
Not any more, as Glen Flieshman has pointed out. T-Mobile has been dropped by Starbucks in favor of AT&T as their wi-fi provider. So now in addition to McDonalds, AT&T subscribers can add thousands of Starbucks to the number of locations they can get online and work.
The good news is that just for having a Starbucks card, you get 2 free hours of wi-fi a day. Presumably this means that for just by making a purchase with your Starbucks card, you get 2 free hours of net access.
Additionally, AT&T lowered the price to $4 a day for a two hours of access, compared to T-Mobile’s $6-10 per hour charge. AT&T is going to charge $20/month for unlimited access to wi-fi, the same as T-Mobile’s rate. If you have AT&T DSL, you receive wi-fi access for free as a part of your monthly DSL rate.
For more info, check out AT&T’s press release.
Update: As Kevin pointed out in the comments, T-Mobile wi-fi customers will still be able to get online in Starbucks, under an agreement between AT&T and T-Mobile. The details can be found in the press release mentioned above.
January 4th, 2008 (1:58pm) Anne Zelenka 32 Comments
If you’re a digital bedouin who works out of WiFi cafés, you get to drink yummy drinks while you aim for inbox zero. But make grande mochas a habit and you might start looking pretty grande yourself. Starbucks wants to help with a new set of low-fat, low-calorie drinks. Are you buying? Or do you already have a favorite drink?
So far, Starbucks’ new offering doesn’t sound too promising. Baristas are none too thrilled with the so-called “skinny” platform that means a drink with sugar-free syrup, nonfat milk, and no whipped cream. And customers may not like it either, if early reviews are any indication.
Read the rest of this entry »