A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not.
Not only do you need to pay attention to what your bio says about you, but also the other fields in your profile including “Web” and “Location.” The Twitter bio may be small, but it’s powerful. Here is a checklist to ensure you your bio passes muster.
Does your bio include relevant keywords? Do you want people to find you by your career, company, industry, location? Why are you using Twitter? Who are the people you want to connect with? Use these to figure out what keywords to use. Read the rest of this entry »
Although many businesses know how to use social media to connect with others and build relationships, plenty still struggle to see how social media will benefit them, especially business-to-business companies. In this “Tips from the Trenches” post, some experts reveal how they incorporate social media in their businesses.
@briansolis — Brian Solis
“We tend to dive in to social networks based on either an ‘aha’ or ‘uh oh’ moment without really thinking through ‘why’ we’re supposed to be on social networks in the first place. It’s usually the same template. Get a Facebook fan page. Set up an account on Twitter. Listen to the conversations. Engage! Read the rest of this entry »
Just the sound of the word “publicity” can make some of us want to run for cover. It brings to mind uncomfortable and awkward times in the spotlight, and while many of us want our businesses to succeed, it may take a while to adjust to the idea of being center stage.
I recently spoke with Nancy Juetten of Main Street Media Savvy about how to overcome the fear of publicity. The great thing about the tips that she offered is that many of them are things you might already be doing to some extent, which makes the whole idea of publicity a little less daunting. By becoming comfortable with these tactics, you’ll start inching your way into the limelight, and you’ll gain more attention for your business in the process. Read the rest of this entry »
We don’t often give much thought to our bios, even though they’re actually important and a big part of everything we do online. They’re on the “About” pages on our web sites, in our profiles at social networks, and in pitches that we send out.
Often, we fill out the fields provided by social networking sites like we’re filling out some random form that we don’t intend for anyone else to see, not giving it very much thought. It isn’t until we see how the information is displayed on our profiles that we even take notice. Read the rest of this entry »
Facebook has two types of pages. The first is Facebook Pages, which allow public figures, businesses, or brands a space to share information, interact with their fans and create an interactive forum on Facebook. The other, Groups, focus less on a person, brand or business and more on a shared interest. Unlike Pages, Groups have a 5000-member limit. Pages can tie in with your account or brand, while Groups stand alone. Facebook Pages tend to work better for businesses while Groups do well for non-profits, interests and causes.
While Pages would seem to be the better option for most businesses, they’re really geared toward well-known brands. In this post, I’m going to explain how a small or one-person business can create an effective Facebook Page.
Read the rest of this entry »
Do you ever wonder what is keeping you from making progress toward your goals? Perhaps you’ve set up a schedule for yourself, outlining the things you need to do each day so that you focus on the most important tasks related to your business, but somehow, you still seem to be falling short. Maybe the solution is not in the lack of planning and foresight on your part, but rather the lack of clarity around the things that need to be done. Read the rest of this entry »
In Wayne Dyer’s new book “Excuses Begone!“, he talks about how fear is one of the biggest excuses for people living an unhappy existence and not going after what they want. He suggests using the emotional opposite of fear (love) to combat the excuse. He says that anything that is loved cannot be feared, and “if we can find our way to stay in a space of love, fear is an impossibility.” I found this especially interesting after my own experiences with social networking. Read the rest of this entry »
Yesterday, I read the “Unconventional Guide to the Social Web,” and although I found a lot of useful information in it, one quote has stuck with me since reading it: “Your blog is your mothership. Don’t neglect it for lesser tools.”
This is an important thing to keep in mind when marketing your business online. There are tons of ways to build a web presence, including a variety of social media and networking sites, but nothing is as important as your blog.
Maintained correctly, your blog is the one tool that will get you the most traffic, and it’s the tool over which you have the most control. If you set out with the intention of posting three to five times per week, within a year, you will begin seeing significant activity around your site. Within two to three years, you could easily be an authority in your particular niche.
So, how can you make sure that you don’t neglect your blog (or your “mothership”)? Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
