A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not.
Not only do you need to pay attention to what your bio says about you, but also the other fields in your profile including “Web” and “Location.” The Twitter bio may be small, but it’s powerful. Here is a checklist to ensure you your bio passes muster.
Does your bio include relevant keywords? Do you want people to find you by your career, company, industry, location? Why are you using Twitter? Who are the people you want to connect with? Use these to figure out what keywords to use. Read the rest of this entry »
Watching Chris Brogan of New Marketing Labs on stage for the first time at Izeafest 2009 made me pause.
“Is this a conference about blogging, or have I been transported to a comedy club on ‘Best of Improv Night’?” I thought to myself.
Even when “trying not to be funny,” Brogan was hilarious, provocative and a little bit profane. Trying to distill his advice in between bon mots can be a challenge, until you realize that the best advice he gives — the meatiest points he makes — are the one-liners and quips. Read the rest of this entry »
I’ve been a huge fan of Second Life since I first “rezzed” (logged into the virtual 3-D environment) in March 2007, and have previously blogged about my own Second Life. Despite all the limitations and downsides of Second Life (and there are many), it has been one of the most flexible and inspiring proving grounds for virtual worlds for business. Just like with Twitter, I try to cut through the hype and go straight to the core: Using this new platform can introduce you to new ways of thinking and help you hone valuable skills that will put you at a clear advantage as communications and workspace technologies continue to evolve. Read the rest of this entry »
I’ve been a little caught off-guard lately with some of the presumptions people seem to be making now on Twitter. Where did all these expectations, such as an expectation for a response to a retweet or a “follow back,” come from? Why are people coming to Twitter with the belief that others should act and react just the way they expect? That isn’t how the real world works. Why should it be any different on Twitter? Read the rest of this entry »
We don’t often give much thought to our bios, even though they’re actually important and a big part of everything we do online. They’re on the “About” pages on our web sites, in our profiles at social networks, and in pitches that we send out.
Often, we fill out the fields provided by social networking sites like we’re filling out some random form that we don’t intend for anyone else to see, not giving it very much thought. It isn’t until we see how the information is displayed on our profiles that we even take notice. Read the rest of this entry »
There is no doubt that Facebook is the 900-pound gorilla in the world of social networks. But recently I read a post about Facebook being better than Twitter for business, and I don’t think that’s always true. Granted, I recommend Facebook Pages to my clients, swoon over Facebook’s Social Ads program and am grateful for the information I can gain from Facebook’s Insights. However, the most important things to think about when utilizing social media for business are:
- What are your business goals? What are you trying to achieve?
- Who are you trying to reach? Where are they talking?
- Where are the conversations happening around your company or brand? How can you appropriately join the conversation?
In a direct fight between Twitter and Facebook for business — which is challenging, because Facebook and Twitter are two distinctly different kinds of tools with different functionality — I can’t say that Facebook always wins. Let’s take a look. Read the rest of this entry »
Tags: Facebook, twitter, social network, social media, twitterfeed, Facebook Connect, Facebook Page, tweetlater, facebook insights, facebook ads, twtpoll, twendz, twitrratr
In Wayne Dyer’s new book “Excuses Begone!“, he talks about how fear is one of the biggest excuses for people living an unhappy existence and not going after what they want. He suggests using the emotional opposite of fear (love) to combat the excuse. He says that anything that is loved cannot be feared, and “if we can find our way to stay in a space of love, fear is an impossibility.” I found this especially interesting after my own experiences with social networking. Read the rest of this entry »
Yesterday, I read the “Unconventional Guide to the Social Web,” and although I found a lot of useful information in it, one quote has stuck with me since reading it: “Your blog is your mothership. Don’t neglect it for lesser tools.”
This is an important thing to keep in mind when marketing your business online. There are tons of ways to build a web presence, including a variety of social media and networking sites, but nothing is as important as your blog.
Maintained correctly, your blog is the one tool that will get you the most traffic, and it’s the tool over which you have the most control. If you set out with the intention of posting three to five times per week, within a year, you will begin seeing significant activity around your site. Within two to three years, you could easily be an authority in your particular niche.
So, how can you make sure that you don’t neglect your blog (or your “mothership”)? Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
