Web Worker Daily

Editor’s note:  With this post we wecome Doriano Carta to the WWD team. Doriano, better known as “Paisano” on Twitter and everywhere else online, has written for several blogs including Mashable, SarahLacy.com, PistachioConsulting and Chris Brogan’s Dadomatic.com where he is also the Editor-in-Chief.

How much are you willing to pay for your favorite web apps and services? That’s the key question to which every app developer wants an answer. It seems as if the provider of every once-free service is now pondering ways to make money and extract revenue from their members, which makes sense when you consider that they are, after all, businesses.

Remember that old adage, you get what you pay for? Will we continue to see more of our favorite free services following this model of offering stripped down freemium accounts along with feature-rich premium plans? Will online advertising ever allow these sites to generate enough revenue to avoid going this route?

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As web workers are generally spread across countries, timezones, cultures and organizations, creating and applying coherent management to distributed teams is challenging.

Late last year, Celine shared some tips on avoiding conflicts within a teleworking team. Around the same time I came across UK-based “business psychology” consultants, Psycuity, a company that asserts that it can help design better teams through understanding the underlying psychology of individual team members. Could this type of understanding be useful in figuring out how distributed web workers could work together more effectively?

Using psychometric testing and a long pedigree in psychology, Psycuity has codified a lot of the personality types, compatibilities and behaviors we might ordinarily find difficult to measure. Using these measurements, we can make helping more informed decisions about our teams.

After completing a short online questionnaire — it took about 20 minutes — I was called by one of Psycuity’s cofounders, Ian Hudson, who talked me through my test results. Ian had no prior knowledge or understanding of my work or personality, but spent half an hour or so breaking down his analysis of my interpersonal style, thinking style, coping strategies, leadership qualities, influencing styles and where in teams I would best fit. Frankly, I was astonished at Ian’s insights, which he later provided to me as a printed report. They accurately reflected probably around 90-95 percent of my self-image.

Psychometric testing is by no means a new tool for those managing and recruiting personnel, but the Psycuity guys have managed to package and streamline the experience to require minimal input from the test subject, while still providing a rich and very detailed analysis of their capabilities and qualities.

Circling back to Celine’s original thoughts on avoiding conflicts within teams, I wonder if it’s possible to use a company such as Psycuity to predict how well a group of untethered workers will work together. There are some interesting questions to consider:

• Could Psycuity-style tests help prepare guidelines on how best to coalesce a diverse group of people into an effective team?
• How would this type of screening be applicable to assess the “fitness” of a coworking community?
• Can it only really work for people that work together in the same organization — or  would it also be useful for a group of collaborating freelancers.

Individually, I found a great deal of insight into my own behavior, but I’m curious to hear what others think. Can business psychology be used to enhance team spirit between disconnected, untethered, web workers?

Do leave your thoughts in the comments below — I’d love to hear everyone’s views on this.

A little while ago, I reviewed the service offered by GigPark, which was essentially a referrals network to help people find and share service providers. Qapacity is a new tool that works along the same lines, although it goes about it in a completely different way. Qapacity seems more geared towards attracting service providers themselves, but it still has a lot to offer those looking to shop, not sell, too.

If you’re looking for another venue for promoting your services or investigating service providers to partner with, Qapacity is definitely worth checking out.

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As we covered last week, free services I Want Sandy and Stikkit are closing shortly, joining a growing list of Web 2.0 free-to-consumer startups that have shuttered their sites. It’s not just the little guys that are going out of business, either: Google Lively is set to become the latest failed experiment from the search behemoth later this year.

While just a few data points don’t make up a trend, it does seem likely that we haven’t seen the last closures. Services start up in a burst of optimism, then hit the cold hard wall of needing to pay for servers and bandwidth. The tightening of venture capital and the decline of online advertising have been covered elsewhere: other factors that will make it tough for free eternal-beta Web 2.0 startups to stay in business. But how is the savvy web worker to cope?

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WWD’s Mike Gunderloy covered Mozilla’s Weave project back in December, noting its usefulness in synchronizing bookmarks between a user’s various installations of Firefox…essentially moving a Firefox user profile into the cloud.

Monday saw the release of a major update to Weave, bringing in several new features and, tellingly, locating Weave at a subdomain of Mozilla, named ‘services‘, implying that Weave will be the umbrella for a number of web-based service coming from Mozilla’s commercial arm. Also telling is the hackable and very social URL issued to a user on signup (in my case, http://services.mozilla.com/user/imran)

So what’s new?

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