5 Tips for Integrating Tagging into Your Web Business
October 23rd, 2007 (6:00am) Dian Schaffhauser 9 Comments
According to one estimate, one in 10 online consumers in the United States tags something on the Web at least monthly. If you’re in an online business, this may whet your appetite for figuring out how to tap into our propensity for categorizing content with keywords.
That’s just the topic of a report from Forrester analyst Sarah Rotman Epps. While you can buy a copy of ” Executive Q&A: Social Tagging For eBusiness” for $279, here’s a free recap of the advice offered by Rotman Epps.
Consider using taxonomy-directed tagging, but give the choice. If your site suggests specific tags to the user, that encourages consistency and makes the tagging process easier for users to figure out. But don’t deny users the ability to come up with their own tags — that’s not very social. Just as it is with the people who update dictionaries, watch for the most popular uses of tags over time to expand the company collection.
