Web Worker Daily

Twitter followers have become the status symbol of 2009, but how valuable are they, really? I think we’re placing too much importance on the numbers and paying far too little attention to the actual reasons why followers can be valuable to us.

I’m not saying that you shouldn’t want to have a lot of followers. I’m saying that you don’t want to have a lot of the wrong followers. There is nothing to be gained by accumulating “empty” followers. Why? Because they are not listening to you! Your core followers — those you who actually listen to you and interact with you — are the real value of Twitter, and that’s why you should never, ever automate your Twitter account to increase follower count. Read the rest of this entry »