We’ve all heard the horror stories of difficult clients. Anyone offering client services has been there.
No company can function effectively when confronted with clients who operate from a place of fear — which is often at the root of most difficult clients you encounter. You can’t do your job well or be recognized for a job well done when your client contact is inadvertently — or deliberately — standing in your way. Read the rest of this entry »
When I heard that the folks at Pressitt in the UK had launched the beta of their social media news release tool, I decided to check it out.
Pressitt says the site’s focus is on providing journalists and bloggers with a primary research tool for stories. PR types can upload releases into the system that should then be available to these journalists and bloggers. Read the rest of this entry »
Tags: News release, pitchengine, Pressitt, public relations, smnr, smr, social media, social media news release, social media release, twitter, UK
“Radically Transparent: Monitoring and Managing Reputations Online,” by Andy Beal and Dr. Judy Strauss, was recommended to me by several online friends who are involved in PR and marketing. It’s a practical and comprehensive book that’s designed to help individuals and businesses manage their reputations in a world in which the old rules no longer apply, thanks to the advent of the Internet.
The book begins by providing background on the importance of managing your company’s reputation online and the potential consequences if you don’t. It follows with practical instruction on using tools like social media and search engine optimization as ways to be proactive about managing your online reputation in order to achieve your business goals. The final section is about online monitoring of your reputation and managing an online reputation crisis. Read the rest of this entry »
You’ve got a super cool Web app. You want a high profile blog to cover what you’re doing. You’ve got a PR firm scheduling back-to-back demos with tech bloggers. But when you actually connect with the blogger, is your demo and presentation doing your product justice? Or are you shooting your company in it’s proverbial foot?
In order to stay on top of new Web apps and get a deeper understanding of how some of them work without having to subscribe to them all and use them all over time (which would be an overwhelming undertaking), I’ve been scheduling back-to-back demos with tech companies who are touting their cool Web apps and want me to blog about them here.
Here’s a list of things to consider before you conduct your demo. (And please share this with your PR people). Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
