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Market7 Means Collaboration for Video Production

May 24th, 2009 (6:00am) Aliza Sherman 2 Comments

Market7 » HomeDoes your web work include video production? A major challenge for videographers is working closely with a client who knows what they want but doesn’t understand how to achieve it as they don’t know anything about the video production process. Clients also often don’t know when or how to give feedback in a way that keeps the project on track and heading in the right direction.

A tool that might help both videographers and their clients work through the video production process is Market7. This online suite of tools lets you upload a video to a private area of the site. Your client can then review the clip and comment on it. Their comments are embedded into the video timeline to match up so you can see the exact sections of the video they are discussing in order to help pinpoint and streamline the feedback process. Read the rest of this entry »

From Thought to Paper (or PDF): Online Document Production Workflows

December 30th, 2008 (12:00pm) Darrell Etherington 6 Comments

One of the trickiest things to pull off when you’re working online is producing an actual document. There are any number of distractions, it’s harder to provide proofs and get feedback than if you’re working face-to-face with a client or stakeholder, and you often get the run around in terms of who you should be working with.

I’ve done a lot of this type of work for a range of clients, and over the course of those efforts, I’ve arrived at a number of conclusions regarding how best to go about it. These tips won’t tell you exactly how you should manage your own workflow, but it will help you avoid some of the more common problems.

adobeDetermine Scope and Materials Up Front, in Detail

There’s nothing a client likes worse than switching horses halfway through the race. That means you should pick your applications, end products, etc. with them at the project outset. Make sure both of you know exactly what they want to get out of the project at the end. Details like whether or not they want the document to be editable, the expected shelf life of the document, whether it’s a living document or not will all be crucial in helping you decide not only what, but how you’ll be producing.

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