Online annotation and research service WebNotes has been a useful tool in my arsenal since I reviewed it last year. Since that time, the company has released a Pro version and has solidified the feature set.
In a move to further differentiate itself in the annotation space, the company has just announced the availability of a new service plan, WebNotes PR, aimed at public relations and marketing firms who need to compile customized reports, market research and daily scans.
Read the rest of this entry »
A brand doesn’t sell itself. Someone has to communicate its value to the world and reach its target market.
The science of marketing involves market research, segmenting the market and building and executing a marketing plan that fulfills business goals.
People in public relations (PR), on the other hand, work to get exposure for the brand, the organization and its people in the media. Although the lines blur between the two careers, they are distinct roles.
Is marketing or PR the web working career for you? Read the rest of this entry »
With technology such as remote control applications hitting the market, tech support and customer service roles can increasingly be performed remotely by anyone with the right skills, a computer, a phone line and a reliable Internet connection.
Is tech support or customer service the web working career for you? Read the rest of this entry »
You’ve got a super cool Web app. You want a high profile blog to cover what you’re doing. You’ve got a PR firm scheduling back-to-back demos with tech bloggers. But when you actually connect with the blogger, is your demo and presentation doing your product justice? Or are you shooting your company in it’s proverbial foot?
In order to stay on top of new Web apps and get a deeper understanding of how some of them work without having to subscribe to them all and use them all over time (which would be an overwhelming undertaking), I’ve been scheduling back-to-back demos with tech companies who are touting their cool Web apps and want me to blog about them here.
Here’s a list of things to consider before you conduct your demo. (And please share this with your PR people). Read the rest of this entry »
Many of us work alone doing every job in the symphony that’s our business, including tasks accounting, marketing and PR. We can outsource these things, but many, like me, prefer to take the 
Web Work 101: How To Escape The Cubicle
