When I heard that the folks at Pressitt in the UK had launched the beta of their social media news release tool, I decided to check it out.
Pressitt says the site’s focus is on providing journalists and bloggers with a primary research tool for stories. PR types can upload releases into the system that should then be available to these journalists and bloggers. Read the rest of this entry »
Tags: News release, pitchengine, Pressitt, public relations, smnr, smr, social media, social media news release, social media release, twitter, UK
As a web worker, I have clients who are always looking for new and more affordable ways to market what they do. I’m also faced with the constant need to better promote what I’m doing to continue to grow my business. The landscape on the web is undergoing a deep and vast transformation because of social media, and it is affecting the way we market what we do. Public relations will never be the same.
Two years ago, a company called Shift Communications introduced the concept of social media releases that incorporated social networks, microblogs, audio and video elements into text releases. A year later, they expanded their concept to include social media newsrooms, spiffing up the traditional text-heavy online newsroom with more multimedia bells and whistles. PitchEngine is a freemium Web app and hosting service that helps non-techies – and even non-PR-types – to build their own social media releases and social media newsrooms.
Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
