Using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the picture. Read More »
personal branding
In my last post, we tossed around the idea that storytelling techniques might be applicable to personal branding, and we looked at one — characterization — that’s obviously key to a personal brand. This time, we’re talking plot. Read More »
The catch cry of personal branding experts is “authenticity!” But sometimes it can be hard to know how much information is too much — when authenticity gets a little too true-to-life — in your personal branding efforts. Read More »
Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well when… Read More »
I saw Mel Gibson on a talk show last night. The host asked him about his “Three E” approach to movie making. He responded that there are three things he tries to achieve with his movies: first entertain, then educate, and then, if possible, elevate. Read More »
Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me wonder:… Read More »
Recent discussions suggest that we’ve reached that point in the evolution of social media. What point? The point at which social networks have become sufficiently popular for entrepreneurs to recognize the potential of this as a market space not just for showing advertisements in well-defined sidebars, but… Read More »
