personal branding

Using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the picture. Read More »

In my last post, we tossed around the idea that storytelling techniques might be applicable to personal branding, and we looked at one — characterization — that’s obviously key to a personal brand. This time, we’re talking plot. Read More »

 
 

The catch cry of personal branding experts is “authenticity!” But sometimes it can be hard to know how much information is too much — when authenticity gets a little too true-to-life — in your personal branding efforts. Read More »

Making the choice between promoting your business using your own name or that of a company is a very personal decision that sometimes takes a lot of consideration. The most common option is to brand yourself under a company, which works well when… Read More »

I saw Mel Gibson on a talk show last night. The host asked him about his “Three E” approach to movie making. He responded that there are three things he tries to achieve with his movies: first entertain, then educate, and then, if possible, elevate. Read More »

Two days ago a friend of mine asked me to review her résumé. Since she’s a graphic designer, I wasn’t surprised that some elements of it reflected her design style. She didn’t just pull up an MS Word template and fill it out. This made me wonder:… Read More »

Recent discussions suggest that we’ve reached that point in the evolution of social media. What point? The point at which social networks have become sufficiently popular for entrepreneurs to recognize the potential of this as a market space not just for showing advertisements in well-defined sidebars, but… Read More »

More Must Reads

Taking Content Strategy Personally

If you don’t have a professional blog or web site, you may think that you don’t need to worry about content strategy. Think again. Celine gave some great advice in her article “How to Develop a Content Strategy for Your Professional Blog,” but these days our… Read More »

How to Build a Better Twitter Bio

A good bio shares your experience, builds your credibility, makes a first impression and displays your personality. Having a great Twitter bio is important as it can make or break a person’s decision whether to follow you or not. Not only do you need to pay attention to… Read More »

You Be You: Create a Profitable Personal Category

In their book “The 22 Immutable Laws of Marketing,” Al Ries and Jack Trout talk about the “Law of the Category,” which is that “if you can’t be the first in a category, set up a new category you can be first in.” I’m coming to… Read More »

Twitter and Facebook Updates to Show in Search Engines — Are You Prepared?

Now that Bing and Google will be displaying tweets from Twitter and status messages from Facebook, web workers will need to consider how much, and how publicly, we wish to interact with these two social networks. Twitter If you’re like I am, your Twitter stream is probably public.… Read More »

Use Facebook Friend Groups to Specify Privacy Settings

Facebook gives users many tools for controlling what personal information is displayed to friends and others. But if you have lots of Facebook friends, you probably don’t want to create privacy settings for each person you know. However, Facebook allows you to create groups of friends,… Read More »

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