Web Worker Daily

If you don’t have a professional blog or web site, you may think that you don’t need to worry about content strategy. Think again. Celine gave some great advice in her article “How to Develop a Content Strategy for Your Professional Blog,” but these days our blogs and web sites aren’t the only windows to our professional souls. If you use social media platforms for professional purposes, you should consider having a content strategy for the material you publish on them as well. Read the rest of this entry »

In a great post from a couple of weeks ago, Charles wrote about some options for managing many online identities. As we branch out and use more and more services on the social web, sites like DandyID, GizaPage and Retaggr, which can help us to keep things organized and assemble together all of the parts that make up our online brand, are only going to become more popular.

Charles liked the wide array of services you could claim with DandyID, along with its handy Facebook integration. I’ve been a user of DandyID for a while now, so I wanted to dig a bit deeper into what it has to offer and what differentiates it from the other providers in this space that I’ve looked at.

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In a recent conversation with some Internet pros about different aspects of personal branding, one thing really struck me: we all fell into one of two opinion groups. One group thought personal branding is natural and necessary, while the other group felt that personal branding is icky. I’m convinced the reason those in the second group feel that way is down to the use of the word “brand.” It’s the baggage associated with that word that gives “personal branding” a bad name. So let’s not call it that. Instead, let’s call it “image” and talk about what it is and what it isn’t (or what it shouldn’t be). Read the rest of this entry »

As social networks have proliferated, it’s sometimes hard to remember where one’s online identities may be found. And if you have a common name, as I do, people sometimes can’t tell which Charles Hamilton I am. (No, I’m not a rap artist!)

Thus, there are a number of sites that are intended to help put all of your online presences in one place. I’ve tried a few of these aggregators. They all have their strengths and weaknesses, so check them out, and see which options might work for you. Read the rest of this entry »

If you’re like me, you’ve got personal web profiles scattered all across the web. Each time I register with a new service, another one is created, and each is a glimpse into my online activities.

One of the challenges is that the connections I’ve made through one service have a hard time finding me on the others. GizaPage, a new service launching in beta today, hopes to make that process easier.

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