Ning, the do-it-yourself social network, has taken a hint from Apple and Facebook by announcing the availability of Ning Apps. This is a big deal because now every Ning social network, whether they’re for personal groups or professional organizations, will be able to install many useful apps in no time at all.
There are approximately 90 Ning Apps already available in the directory. Everything will be managed by the Tab Manager, which will allow you to control the navigational structure of your Ning network as well as the layout of your shiny new Ning Apps. Read the rest of this entry »
When it comes to truly professional “social” networks, there are far less than general interest and entertainment-oriented networks. Ryze is virtually dead. Xing is more global. The old standby is LinkedIn although it still struggles with its Web 2.0 features. Facebook is still trying to overcome it’s school focus in some professionals’ minds. Plaxo has tried to capitalize on their previous incarnation as a contact management system. And hybrid online/offline communities such as BizNik tend to be more niche or regionally focused.
Enter Konnects. Konnects wants to fill in the gap between LinkedIn and Facebook, providing social tools for a younger professional who may not quite have enough contacts to make LinkedIn really work for them but want to focus on business more than Facebook promotes. Konnects wants to be not only the place where business professionals can find one another but also the place where they can transact business on the site, exchanging all of the information and documentation needed to solidify a working relationship.
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One of the challenges of a constantly changing technology landscape is that nearly everything one recommended to clients a few years ago is not always desirable today. A few years back I was asked to help companies build web sites. Today, people want blogs, Twitter accounts and Facebook pages.
One of the benefits of a constantly changing technology landscape is that as a consultant, I can continuously grow my diversified list of services that I offer to clients adding new and interesting tactics. In the last year, I’ve been exploring virtual worlds and lately it has really been paying off as I’ve taken on new Second Life marketing projects.
More recently, I’ve been exploring custom social networks for my own projects and for my clients. With moves by major Internet sites toward a more open, “social Web” including Google’s new FriendConnect service that is currently in beta, I think social networks and virtual worlds will become more and more relevant to how companies and organizations communicate their messages and do business online.
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When people ask what I do, I usually say “I’m a writer.” But I do so much more than writing articles and posting content on blogs. Since I first got online in 1987, I’ve been using the Internet (or at that time, Bulletin Board Systems) for not only communications but for community building – for my own projects and for clients. Today, there are so many ways I’m building online communities and although the tools have changed over the years, the rules haven’t.
Here are some of my thoughts on rules of online communities:
1. You can’t own a community. A lot of people who start and build communities immediately assume ownership. They get lawyers to craft a Terms of Service that says that they own everything posted within a community. They set the rules in stone and police the community. While I understand why companies want to “protect their assets,” ultimately, online communities can be fickle and rebellious. They do not want to be owned. Trying to turn a community into a commodity is ultimately a recipe for failure. Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
