In “The Power of Who: You Already Know Everyone You Need to Know,” author Bob Beaudine attests that we already know everyone we need to know to succeed. I’m coming to believe that more and more the longer I’m in business. Read More »
networking
Last week, I was somewhat bullied into playing the celebrity doppelganger game that’s making the rounds at Facebook right now. Actually, my friend merely made a suggestion about who I look like and encouraged me to change my profile photo, which is the whole point of… Read More »
Yesterday, I recently shared four ways to market your business with content, after a reader asked for a more detailed list of specific things small businesses could do to have a continuous marketing/promotional program. You don’t have to limit your marketing and promotional efforts to content creation,… Read More »
“You are in three businesses: the book business, the marketing business, and the people business.” — Michael Larson, as quoted in “Get Known Before the Book Deal” It takes a while to appreciate the juggling you have to do as a business owner, but Larson’s quote wraps… Read More »
While everyone around me is enjoying the relative calm after the holidays, I am frantically preparing to attend the larger of the semi-annual Craft & Hobby Association trade shows in my role as the editor of the trade journal Scrapbook Update. For a long time I thought… Read More »
My three-person web development company is celebrating. We’ve survived 2009 — a very tough year — thanks to some good planning, and a bit of luck. As I look back, I realize that our success was based not just on our technical skills.… Read More »
I’ve been thinking a lot lately about how people behave in different environments. It first crossed my mind a month or so ago, while out shopping with one of my sisters. She was driving, someone cut her off, and she commented on the person’s rude behavior.… Read More »
