Web Worker Daily

I’ve been working with clients to set up social media “satellite sites” as I call them to extend their brand and take advantage of the exponential power of social networking for reaching out to consumers. The question I hear time and time again is “How in the world can I manage all these social networks if I can’t even get to the rest of my work?”

I know we are all crunched for time. Sometimes, I don’t even know how I keep up with all of my writing and blogging, client projects and social networking sites. But I have found some cool “social aggregation broadcasting tools” that are making at least some of my tasks easier to handle.

What is a Social Aggregation Broadcasting Tool?

Okay, I have to admit, I just made that term up but I think it covers what I’m trying to convey. There are tools out there that help you aggregate your social networking sites for the purpose of broadcasting a message to more places with fewer steps hence Social Aggregation Broadcasting Tools (SABT? lol!).
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Inspired by Mike G.’s spring cleaning post, I’ve been thinking about all the social networks I have joined both as part of my work and for my work. As an Internet strategist, I try to test out all the sites and Web apps that I can so I can make educated recommendations to my clients based on hands-on experience as well as research and anecdotal information. As a Web worker, I use my social networks to source stories and make contacts and connections that could lead to more work.

I decided to put three of the professional networks that I belong to through a completely non-scientific analysis to see how they are working for me. Of course, once I got this idea in my head, the answers were obvious to me, but it is a good exercise to write it all down.

So without any further ado, the networks I will look at are Ryze, SoFlow, and Xing. Read the rest of this entry »