While I don’t have a crystal ball, here are some developments that I think will affect how we do things in the social mediasphere over the next few years. There are seeds of opportunity here that should not be missed. Read More »
LinkedIn Groups are similar to Facebook Pages in that they provide businesses with an avenue for leading discussions on a topic of interest with members of the LinkedIn network. With groups, you can build thought leadership, share expertise, market your brand and grow your network. Read More »
As of today, according to the LinkedIn Blog, users of the popular career-oriented social network can rearrange the order in which elements appear in a member’s profile — the page on the site that displays information about one’s background. Read More »
When two hundred journalists got together recently for an “un-conference” on the future of journalism, it was hardly surprising that the results were documented, minute by minute, through notes, wikis, photos, audio, video, blogs and an amazing number of tweets. The organizers approached me to develop… Read More »
The first rule of social media is that there are no rules. The second rule is what works for one person doesn’t always work for everyone else. Peeking into another person’s social media approach can give you ideas on how to adjust yours to get the biggest… Read More »
Many Twitter conversations revolve around how much time we actually spend on unpaid social media, and how much time we should spend. Few have an answer because the answer is, “It depends.” (I know, I know. Stick with me.) The Social Networking Time Factors So what factors… Read More »
“What is Twitter, anyway?” I’ve been asked questions like that many times, as I’m sure most web workers have. “The Social Media Marketing Book” by tech writer Dan Zarrella, attempts to explain Twitter, blogs, Facebook, LinkedIn, Flickr, Second Life, Yelp, and even such sites as Rate… Read More »
