Web Worker Daily

Although it may not be a new concept, indirect marketing has experienced tremendous gains in popularity in recent years. Chalk this up to the growing influence of the social network as a culture-shaping force. That said, does marketing through these channels in an indirect fashion actually pay off? Is there even a way to accurately measure the influence of that kind of promotional effort?

As web workers, we’re no strangers to social networks. In fact, they’re probably part and parcel of what you consider your active working time every day. But how do you use them? Take Guy Kawasaki (@guykawasaki), for instance. He’s fairly direct when it comes to marketing via those channels. In fact, he’s often accused of spamming because of his approach.

The indirect approach, which one might attribute to someone like John Hodgman (@hodgman), basically involves being so interesting, funny, useful, or bizarre that people can’t help but try to find out more about you, and, as a result, the products or services you offer. Key success factors for indirect marketing include not looking like you’re trying to actually sell anything, the art of which is described well in this article at Babeloon.com.

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