Socialtext and A Theory of Collaboration and Networks
December 1st, 2008 (10:00am) Aliza Sherman 1 Comment
I recently spoke with Ross Mayfield, founder of Socialtext, about his product - an enterprise-level group collaboration platform - and he shared some theories of collaboration that led to the development of the software.
He spoke about the construction of a social network and how our networks have dense cores (strong ties) surrounded by dynamic peripheries (looser ties).
The core of an organization - such as the leadership team - tends to work closely together. They process information well and can usually make decisions quickly and effectively. The rest of the team, however, is the dynamic periphery and there is strength in these weak ties.
Traditional groupware serves the dense core, says Mayfield, never connecting to the weak ties. However, tapping into the periphery - the distributed team - can accelerate a project and a process cycle. Socialtext is meant to save the time individuals spend seeking information or the right people with the information or skills they need to get a job done.

