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Finding the Value in Niche Networking

October 26th, 2008 (6:02pm) Scott Blitstein 3 Comments

I recently read an article by Social Media strategist Chris Brogan in which he talked about how to Reach Outside Your Fishbowl to Build Community. He says that by reaching out to disparate audiences, you can find those who may not have exposure to you otherwise.

This is great advice and got me thinking about how we can also take advantage of our personal interests and dive deeper into our existing groups for the same purpose, how to use our multiple fishbowls.

Networking is all about building relationships, but who says these relationships have to originate around our area of business? How can we harness the networks that exist for our personal interests as well?

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