Web Worker Daily

Working with social media poses a considerable problem.

In most cases, social networks were not designed specifically with professional applications in mind. Look at MySpace and Facebook, two of the real heavy hitters. Both essentially began as places for friends and family to connect and share. As if it weren’t hard enough to focus on work, if you’re business uses social media, your work tools are designed to distract.

Enter the aggregator. One-stop shopping for all your social networks, or at least those it supports. The hope is that you can eliminate the dreaded window Cycle.

You know the one; you alt-tab, Exposé or click your way through a number of browser windows/tabs and applications, obsessively checking for updates in each. But do aggregators really save you time and attention? Here’s a look at some services, and my experiences with them.

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