Web Worker Daily

Twitter is still a scary, untamed frontier for many businesses. They know that they should be engaging with the Twitter community, but aren’t sure how to do it.

I’ve collected up some of the most common questions asked by Twitter-for-business newbies and answered them below.

Is it bad to have a lopsided following/followers ratio?

Balance is better. Following 150 people with only 75 following is OK. If you have more lopsided figures of, say, 300 following to 75 followers, that might give tweeters pause before they consider following you. Focus on quality over quantity. Read the rest of this entry »