Web Worker Daily

For one of my new projects, I had to sign up for GetResponse, an email marketing service. Since I had to get a subscription anyway, I wondered if there was a way I could use the app to improve my freelance practice. Email newsletters are often used for product promotion, so why not use it to  market my services?

While it might seem to be too late for me to hop on the email marketing bandwagon, I see very few options that offer the same effectiveness for reaching my customers, particularly with my client base. Many of my clients aren’t tech savvy, which means they don’t have social-networking accounts, so I can’t contact them using Twitter, Facebook or LinkedIn. Also, I doubt that many of them return to my web site after we’ve started working together.

In order to maximize the effectiveness of my email marketing campaign, I had to plan what kind of messages I would send to my customers. Here’s what I came up with: Read the rest of this entry »

How do you deal with telling all your clients you’ll be on vacation, that you’re offering a new service or special rates, or any other important piece of news for that matter? What if you’d like to send out a regular e-newsletter? Without certain programming skills, it’s a challenge. And not all of us web workers are programmers.

I have a new toy, and today is Show and Tell.

The company is CampaignMonitor. I looked around for easy-to-use and affordable options for sending mass html e-mails and found plans that were too expensive for my needs, or tools that required more IT knowledge than I had. I needed to send a nice-looking e-mail newsletter to members of the social network I launched because the mass e-mail feature included with the platform I use is just pathetic.

Read the rest of this entry »