Web Worker Daily

As a web worker, I have clients who are always looking for new and more affordable ways to market what they do. I’m also faced with the constant need to better promote what I’m doing to continue to grow my business. The landscape on the web is undergoing a deep and vast transformation because of social media, and it is affecting the way we market what we do. Public relations will never be the same.

Two years ago, a company called Shift Communications introduced the concept of social media releases that incorporated social networks, microblogs, audio and video elements into text releases. A year later, they expanded their concept to include social media newsrooms, spiffing up the traditional text-heavy online newsroom with more multimedia bells and whistles. PitchEngine is a freemium Web app and hosting service that helps non-techies – and even non-PR-types – to build their own social media releases and social media newsrooms.

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