Web Worker Daily

When people ask what I do, I usually say “I’m a writer.” But I do so much more than writing articles and posting content on blogs. Since I first got online in 1987, I’ve been using the Internet (or at that time, Bulletin Board Systems) for not only communications but for community building - for my own projects and for clients. Today, there are so many ways I’m building online communities and although the tools have changed over the years, the rules haven’t.

Here are some of my thoughts on rules of online communities:

1. You can’t own a community. A lot of people who start and build communities immediately assume ownership. They get lawyers to craft a Terms of Service that says that they own everything posted within a community. They set the rules in stone and police the community. While I understand why companies want to “protect their assets,” ultimately, online communities can be fickle and rebellious. They do not want to be owned. Trying to turn a community into a commodity is ultimately a recipe for failure. Read the rest of this entry »