Yesterday, I recently shared four ways to market your business with content, after a reader asked for a more detailed list of specific things small businesses could do to have a continuous marketing/promotional program. You don’t have to limit your marketing and promotional efforts to content creation,… Read More »
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A colleague of mine, also a freelance writer, deleted his blog last weekend. When I asked him why, he cited comment trolls as the primary reason as to why he had to shut it down. “I wanted to showcase my work,” he said, “not spend a… Read More »
In the wide world of business there is still an enormous resistance to embracing newer communications tools such as blogs, microblogs and social networks as part of fully-integrated marketing strategies. Here is how that can, and should, change. Read More »
I’ve been thinking about the idea of “free,” and not in the context of freemium business models and tangible products or services being given away, as explored by Chris Anderson in his book “Free: The Future of a Radical Price.” I’ve been thinking about how many… Read More »
“What is Twitter, anyway?” I’ve been asked questions like that many times, as I’m sure most web workers have. “The Social Media Marketing Book” by tech writer Dan Zarrella, attempts to explain Twitter, blogs, Facebook, LinkedIn, Flickr, Second Life, Yelp, and even such sites as Rate… Read More »
This weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will want to… Read More »
Yesterday, I read the Unconventional Guide to the Social Web, and although I found a lot of useful information in it, one thing has stuck with me since reading it. Your blog is your mothership. Don’t neglect it for lesser tools. This is an important thing to… Read More »
