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6 Tips for Better Branding Using Avatars

July 16th, 2009 (1:00pm) Aliza Sherman 10 Comments

Twitter _ HomeWe’re living in a social media world, and, like it or not, our avatar is often the first impression others get about us as we interact virtually on social networks, blogs, microblogs and other online communities. Our avatars are a representation of our brands — our personal brand or our company’s or organization’s brand. But how many of us are thinking strategically about our avatars?

Here are six tip for better branding using avatars. Read the rest of this entry »

Just Another Day in Second Life

March 19th, 2008 (7:00am) Aliza Sherman 15 Comments

Cybergrrl Oh, owner of Athena IsleI’m a serial entrepreneur in a virtual world. How did a nice girl like me end up being such a geek? Was it because I read science fiction as a young girl while all my friends were reading romance novels? Did it happen when I played Space Invaders on a neighbor’s Atari? Was it because I watched Star Trek every day after school? I have no real answer for why my brain is wired the way it is, but it’s no wonder I love Second Life.

Part of my online work has migrated over into the virtual world Second Life. Yes, I said work, and no, Second Life is not a game. I actually run several businesses in SL as we residents call it, as Cybergrrl Oh, entrepreneur, producer and host. Some of the businesses in the virtual world are adjuncts to what I do in my First Life, others are completely unrelated and probably things I could never do in “real life.” However, when you’re a freelancer, you take the revenues wherever you can get it!

If you’ve ever wanted to know what a day in the life of a serial Second Life entrepreneur looks like, here’s your chance.

Read the rest of this entry »

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