Google Analytics is a great tool for tracking who’s visiting your site and when, but how do you track things like the number of people discussing your content? PostRank (a company that we’ve covered previously) aims to provide that capability with its new PostRank Analytics service, which launches in public beta today. I was lucky enough to have access to the private beta over that last couple of weeks, and it looks to be a useful service, particularly for bloggers. Read the rest of this entry »
Do you ever want to peek over the shoulder of your web site visitors to see how they move about and navigate? As site owners, we often make assumptions as to how people are getting to particular pages or using particular functionality. Armed with pages and pages of analytics statistics we focus on what people are viewing or searching for.
Sometimes, though, there is no substitute for just watching how people interact and use your site to really understand your users’ behavior. Usability and testing tool Clixpy hopes to make that possible.
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It can be hard convincing anyone that Twitter is a worthwhile business tool, even yourself. This is especially true if you’re business-minded and like to attach numbers to something in order to ascertain its value. It’s hard to get solid figures on the value that Twitter provides, as it’s about hard-to-measure concepts like connections, reach and influence. There are some tools out there, though, that aim to provide figures to help you with some Twitter metrics.
Who
Knowing who to follow, and when to communicate with them can be instrumental in making your Twitter interactions more effective and meaningful. Effective management of these two things can massively increase the likelihood that you’ll generate professional opportunities with your tweeting.
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Sitemasher
I wasn’t sure what to make of Sitemasher when I first heard of it. With Sitemasher, you can build a web site, manage the content, get analytics, implement basic SEO, and you get managed hosting to boot.
But at $99/month, I felt the kerpow of sticker shock. I knew that I had to think about Sitemasher differently to fully appreciate its value.
So after a demo with the company, here is what I’ve learned.
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Google Analytics is a great tool for tracking who’s visiting your site and when, but how do you track things like the number of people discussing your content? PostRank (a company that we’ve covered previously) aims to provide that capability with its new PostRank Analytics service, which launches in public beta today. I was lucky enough to have access to the private beta over that last couple of weeks, and it looks to be a useful service, particularly for bloggers. Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
