When it comes to promotion, the two biggest problems for most small business owners are effective planning and maintaining a consistent marketing effort. After what seems like a lot of effort attempting to drum up new business, it’s easy to get discouraged when you aren’t seeing results. But with the right lead generation plan and some helpful tools, you’ll find your efforts will pay dividends.
Set Up Your Plan
First, you have to take the time to carefully consider your options for marketing and promoting your business, rather than just taking a scattergun approach. Read the rest of this entry »
Microsoft Office OneNote 2007 seems to have the best reputation out of the apps in the Microsoft Office family, due to its elegant simplicity and usability. While you might be happy with OneNote 2007 out of the box, a number of add-ons, called OneNote Power Toys, add new functionality to the program.
Here is a sampling of some of the OneNote 2007 Power Toys — made by Microsoft and third parties — that I’ve found useful during my time as a OneNote user:
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This weekend is the Independence Day 4th of July holiday here in the U.S., which for many people means a three-day weekend. I’ll even be taking tomorrow off, and I almost never get days off, since my boss is a complete workaholic who thinks days off are for the weak. Oh wait, that workaholic tyrant is me, since I get to set my own freelance schedule. Some of us aren’t good at taking days off, so I have a few tips for making it through the holiday.
Photo by Flickr user kcphotos used under Creative Commons
A traditional 4th of July holiday celebration includes picnics or barbecues with family and friends, which can mean that you will most likely be faced with the dreaded question: “So, what do you do?” from your less technical friends and family. I always struggle with how to answer this question, so I encourage you to go back to my December post and browse the comments to get a few innovative suggestions for dealing with this question. Read the rest of this entry »
Editor’s note: With this post we welcome Nancy Nally to the WebWorkerDaily team. Nancy is the owner of Balalaberry Media and is the editor of its online scrapbook industry trade journal Scrapbook Update, which she founded in 2004, along with working on other writing projects. She shares her home in Palm Coast, Fla., with her geek husband and young geek daughter, who has autism.
I may not be able to make a phone call on my iPhone from 30,000 feet (yet), but I’ve still found that when I’m out of my office and have to fly, having an iPhone in my pocket is a powerful sanity-saving tool. Here are the apps that help keep my air travel running smoothly.
Plan.Pack.Go: Don’t Forget Your Toothbrush
Flying means packing. Even if you have a standard “kit” you travel with, it’s still easy in the rush to get out the door to forget your toothbrush, or charging cable. The list templates in this app let you create and save your standard list, edit it if needed for a specific trip, and then check off items as you pack them. Unlike many packing apps, this one includes list items for standard pre-travel tasks, like charging batteries. A sideways shake switches between your unpacked and packed list items, and the categories are well-organized. I’ve tried several packing apps, and this is by far the most slick in design. Designed by Tangent software, and available from the App Store for $1.99. Read the rest of this entry »
Listening has always been important, but now in the world of social media where conversations are amplified, repeated and spread at a much faster rate than ever before, listening has become even more critical. Many of us, particularly freelancers, don’t have teams of people responsible for customer service and support to help make sure that we are listening to our customers, potential customers and industry experts. We have to find the time to listen to what people are saying about us and react appropriately.
Photo by Flickr User Orange_Beard under Creative Commons
Josh Bernoff wrote about the modern listening problem and compares it to those speaker phones where you can’t talk and listen at the same time. On those not-full-duplex speaker phones, you are either talking or listening, but not doing both at the same time. In the social media age, we need to be both listening and talking, but many people are only doing one or the other. On Twitter and other social web sites, we talk about what we are doing and listen to other people talk, and we do it simultaneously. Read the rest of this entry »
As a freelancer, I spend most of my time trying to manage information overload. Like Charles, I use spaces to quarantine focused work from other distractions, and I have some tricks for efficient RSS reading, creative uses of RSS to increase efficiency, and filtering techniques to help reduce the time I need to spend consuming information. Despite this obsession with efficiently gathering information, there are also times when I actively seek out information overload.
While a fire hose of notifications and feeds can be too distracting when I’m working on things for client, if I’m looking for inspiration for a new blog post or new venture of some sort, I want to see as much information as possible in the hope that something will catch my eye and provide the inspiration that I need.
Here are a few of my favorite tools for embracing information overload. Please beware that these tools are known to sap productivity and suck up precious hours that can never be regained! Use these techniques at your own risk. Read the rest of this entry »
I use a lot of Google’s applications to stay organized and productive, but I’m especially fond of Gmail. In its standard form, it’s a fine email client that makes it easy to stay on top of that mountain of email, but with a little customization you can use it to become even more efficient. Here are six super ways to send Gmail into productivity overdrive.
1: Enable super stars.
You know how Gmail has the standard Gmail star, enabling you to highlight certain emails in your mailbox? Now you can make it a super star! Enable Superstars within Labs (found in “Settings”). Once enabled, you can select the super stars you’d like to use by dragging and dropping them within the “General” tab under “Settings.”
We like stuff, it’s fair to say, and I only just said so earlier today, in fact. But like having multiple applications running at the same time, having lots of gadgets close at hand will unavoidably split your focus — which is a bad thing if you’re trying to do more singletasking like me, and less driving yourself insane doing 50 things at once.
So as part of my new program of simplification, I’m re-evaluating what kind of kit I roll with on a regular basis. My weapon of choice used to be a large, multi-pocket bag (or two) with ample room for my computer, camera, and countless other attendant knickknacks including portable hard drives, USB keys, and most recently, a small secondary screen for auxiliary tasks like monitoring Twitter or my IM client. Read the rest of this entry »
