Web Worker Daily

If you don’t have a professional blog or web site, you may think that you don’t need to worry about content strategy. Think again. Celine gave some great advice in her article “How to Develop a Content Strategy for Your Professional Blog,” but these days our blogs and web sites aren’t the only windows to our professional souls. If you use social media platforms for professional purposes, you should consider having a content strategy for the material you publish on them as well. Read the rest of this entry »

Last Friday, I was attending Portland’s weekly Beer and Blog event, and I stumbled across what later turned out to be an interesting trend. I had two separate, unrelated conversations about an hour apart with people working in the technology industry who once used RSS readers but had mostly abandoned them in favor of using Twitter to find news and interesting blog posts. I talked to a couple of other friends and posted the question on Twitter, which confirmed that many people are using Twitter as an RSS reader replacement. Read the rest of this entry »

Most of us don’t just work on the web, we kind of live on it too. And our virtual neighbors are people who speak our language. But you must not forget that people like us are still the minority, even in places that have universal Internet access like the U.S. and Europe.

We’re often called on to be more than service providers. Sometimes we also have to educate our clients, and even be ambassadors of the worlds of technology and the Internet. Read the rest of this entry »

Writing content for the web can take many forms, but a good number of those forms will probably involve an interview at some point or another. As a general rule, good interviews have three characteristics: One, they make you forget that someone other than the reader is asking the questions. Two, the reader leaves knowing something they didn’t before. Three, the reader doesn’t learn anything about the interviewer from the interview. The tips that follow should help you achieve these things. Read the rest of this entry »

I’ve been a little caught off-guard lately with some of the presumptions people seem to be making now on Twitter. Where did all these expectations, such as an expectation for a response to a retweet or a “follow back,” come from? Why are people coming to Twitter with the belief that others should act and react just the way they expect? That isn’t how the real world works. Why should it be any different on Twitter? Read the rest of this entry »

Community has been a big focus for me for a long time. I’ve helped companies build and manage online communities, and I even co-founded a non-profit in Portland that organizes free events for the technology community here. I also try to help people with their businesses or ideas whenever I can, and I do a fair amount of match-making to help people find the resources they need for their projects. Some of this makes me money, and some of it I do for free because I believe it’s the right thing to do. Read the rest of this entry »

If there’s one thing doctors and lawyers hate, it’s being repeatedly asked for their professional opinion about something outside of the office by friends and acquaintances. First of all, it’s professionally irresponsible to advise people without a full grasp of their specific situation and context, and secondly, complying with requests of that nature effectively amounts to giving away for free what you normally do for others for a fee.

Web workers, too, have to deal with these kinds of requests, but I personally find that people are even less abashed about asking for advice and help related to blogs, social media, networking and other web work because they don’t regard it as a specialized service the way they do with medical and legal expertise.

I’m not saying giving away freebies is always a definite no-no, but I do think that as web workers we need to start reinforcing the value of our work by drawing a line between friendly advice and working for free. Here’s how I’m trying to create that demarcation. Read the rest of this entry »

I like Twitter, and I embrace it for both personal and private use. Until recently, though, I’ve been hesitant to take the next logical step and attend a tweetup, despite their popularity here in Toronto. (A tweetup is a gathering of Twitter users, and is something our own Aliza Sherman has much more experience with.) But I did finally bite the bullet and give it a try. Actually, two tries, to be more precise, which resulted in two very different experiences. Read the rest of this entry »