CoLab Orlando is located in the historic Angebilt building in downtown Orlando, Fla. Originally occupying part of the sixth floor when it opened, CoLab expanded last year to include half of the eighth floor as well by taking over space previously occupied by a local university business incubator that had lost its funding. CoLab is now in the process of expanding again, by adding space on the building’s ninth floor in the near future.

Two distinctly different types of membership are offered at CoLab Orlando. First there are more traditional coworking membership arrangements, where members pay to have access for a certain amount of time during the month to CoLab’s common work area, conference rooms and business equipment. These members also get the use of CoLab’s address for their business. Prices for these memberships start at $50 per month for four visits, and go up to $199 for a full-time membership.

The second type of membership at CoLab involves full-time dedicated suite rentals. Prices for these memberships depends on the size and type of suite included in them (corner suites with more windows cost extra, for instance). Dedicated suite prices start at $375 per month for a 10ft x 14ft suite and go to $1500 per month for a 500 sq. ft. suite.

All CoLab members get access to the facility’s high-speed Internet service, printer/fax/ copier/scanner, conference rooms and coffee facilities. CoLab also hosts one or two free events per month for its members, along with a “Free Friday” coworking event for non-members.

The coworking common area at CoLab is definitely underutilized. It was virtually deserted on the Monday afternoon that I visited, although I was told a few members use it on a regular basis. This is likely because CoLab’s suites are so affordable that they are packed to the rafters with small businesses. If you have someone to share a suite with you can have dedicated space for around the same cost as using the common area full-time.

Not unexpectedly, most of the companies occupying suite space at CoLab Orlando seem to be tech companies. I visited with developers at Envy Labs and with Internet advertising specialists Enjoy Taste. The suites I toured were all occupied by multiple people. Despite the full-time suite rentals, CoLab’s population shifts on a daily basis. Many suite occupants said they work from home some days and come to the office when they need to collaborate with others or meet with clients.

The prevalent decor aesthetic in the facility’s suites seems to be Ikea furniture and bright color. Unlike in many office rentals, personalizing suite spaces through the use of paint and decor is encouraged. The results are far-from-usual office spaces with lots of evident personality. For instance, when I visited the suite of Envy Labs, I was treated to their collection of handmade robots.

Overall, CoLab’s suites — and the people in them — give an impression of being bright, welcoming and fun. The feeling of positive energy in CoLab was palpable, and co-founder John Todero stressed, “Energy is what sells the place.” Doors of many of the occupied suites were open as I walked around, inviting contact with other residents. Many of the resident companies, I was told, work with each other on projects.

Because so many of the residents aren’t solo coworkers, but are instead small start-up companies, CoLab is almost more of a business incubator than a coworking space. Whatever you want to call it, the energy and enthusiasm within its walls is contagious.

Does the idea of an incubator-style suite appeal to you more than traditional office space might?

Related GigaOM Pro content (sub. req.): Enabling the Web Work Revolution

So I’m pleased that I’ve discovered MailboxMap. It’s a simple web site built around a Google Maps mashup. Just enter an address or zip code, and it will display a map showing the locations of mailboxes in the neighborhood. Click on a mailbox icon, and it will display pickup times.

MailboxMap also shows post offices and UPS locations, complete with hours. And there’s a mobile version, which has the advantage of displaying search results in a list, making it easier to skim for late pickups. It would be nice, though, if one could search for, say, pickups after 3:00 pm, or for Saturday pickups.

It’s not a perfect service; for example, it locates Seattle’s downtown post office on the wrong side of the street. Google Maps itself locates the same address correctly, so it’s unclear what the problem is. Nevertheless, MailboxMap is a useful service.

The site has been around for a couple of years, but it seems to be up to date, as it shows a recent pickup time change for my local box. It’s probably too much to hope that USPS will buy this site and add it to usps.com.

How often do you mail letters?

Related GigaOM Pro Research (sub req’d) :

Location: The Epicenter of Mobile Innovation

Atlanta Hartsfield’s Minute Suites is located on Concourse B in a space that was formerly a business center, and bills itself as a “traveler’s retreat”. Minute Suites offered me the chance to give them a try during a layover on a recent cross-country trip.

Although my flights were not arriving or departing from Concourse B, the location was convenient to reach. Minute Suites is close to the intersection at the center of Concourse B, where passengers can board the train that shuttles people between Hartsfield’s concourses. It was a two- to three-minute trip each way from Concourse A where my flights were arriving and departing.

The Minute Suites host on duty when I arrived, Michael, was cheery and welcoming despite the extremely early hour and my jet-lagged, exhausted demeanor. He lead me to my suite and gave me a tour of its amenities.

Minute Suites are 7ft x 8ft units that are entered through a sliding door. I was told the five suites are sanitized between each use. Each suite is furnished with a sofa that pulls out into a bed, and a desk with a chair. The suites could easily accommodate three adults or two adults and two children.

The only amenity that Minute Suites doesn’t have is plumbing. If you are looking for the restroom, you’ll have to step about 100 feet down the concourse to find one.

In the wall next to the desk is an HDTV that serves as the unit’s entertainment system and Internet terminal; the television service offered is DirecTV with the NFL package. The TV can also be used to check on the status of your flight, since it can display the airport’s Flight Tracking system.

If you have your own computer along, Minute Suites offers ethernet and Wi-Fi internet access included in your suite rental in addition to the provided Internet terminals. I used my MacBook to try out the Wi-Fi access. Getting on was as easy as entering the password I was provided, and the connection felt snappy enough (at least for the web surfing and email that I was trying it out on).

There is very nice attention to detail in the Minute Suites. There is a hook with two hangers for hanging up jackets, and each unit has its own thermostat so each visitor can set their own comfortable temperature. The desk chair rolls and is nicely cushioned. There are controls for the lights and sound system in the wall at one end of the bed.

Since I had just gotten off a red-eye flight, I was particularly interested in trying out the daybed for a nap — something that I would normally never do in an airport. Pillows and blankets are provided. The suite contains an alarm clock on a ledge behind the bed, or the Minute Suites staff will provide you a wake-up call (or actually, knock). Michael was extremely prompt with my wake-up knock, although I had set my iPhone alarm as a back-up.

The bed was very comfortable. I tried out the Nap26 program that is built into the entertainment system, which is supposed to make you feel as though you’ve had three hours of sleep in only 26 minutes. I found the program soundtrack so annoying that it actually kept me awake instead of putting me to sleep even though I’d had only two hours of sleep in the previous 24. I turned it off after only a few minutes and promptly fell asleep.

A key component in my ability to sleep was the suite’s sound masking system. Essentially a giant white noise machine, the masking system’s volume is adjustable by the suite’s occupant. Thanks to this system, I was able to sleep completely unaware that I was in the heart of one of the world’s busiest airports, in a suite 10 feet away from a congested concourse. The only sounds I heard were a few loud bangs that I believe originated in the service area below the concourse.

If all of this sounds like a wonderful way to spend your airport layover, it is. But there’s a catch to this luxury: the luxury price. Minute Suites rent for $30/hr, with a one hour minimum. Eight hours costs $180, since at eight hours a rate decrease of 25 percent takes effect.

But if you aren’t turned off by the price, Minute Suites can be a great place to recharge or get some privacy to do some business on the go.

Would you try a “traveler’s retreat” if there was one available ton your trip?

bzhive will serve Marin County and its neighbors, and has a conference room and parking available. Membership costs from $215 per month; if you’d just like to try out the service, access for drop-ins is free, as long as space is available.

If you’re involved with a new coworking venture, let us know about it in the comments.

In the past, profiles have been structured like standard résumés, with elements appearing in fixed order: a header, a text summary, optional applications like blog links, experience, education, recommendations, and an “additional information” section with web links, awards and such.

Now, when you click on “Edit Profile,”you’ll see a four-way arrow to the left of the section names. Drag it to rearrange the sections. Check out the video to see how it works.

This will be a boon to students, who may wish to make their educational backgrounds more prominent, as well as to entrepreneurs and career changers, who may wish to highlight other parts of their backgrounds besides their “day jobs.”

LinkedIn plans to offer more enhancements to LinkedIn profiles soon.

Will you rearrange your LinkedIn profile? What other editing abilities would you like to see on the site?

But when I upgraded from Firefox 3.5.7 to 3.6 the other day, I discovered that a few of the add-ons that weren’t yet compatible were important to me. In fact, they had become such an integral part of my daily workflow that I was significantly slowed down without them. Luckily, almost all of the add-ons were updated within a couple of days so I’m back up to speed now, but I realized how much I missed them when they weren’t available. In this post I’m going to share the add-ons that I find it hard to be without.

Some of us at WWD have ditched Firefox in favor of the faster Chrome, but until these add-ons are also available in Chrome for Mac, I won’t switch. In the meantime, I’m sticking with Firefox, and hoping that 3.6, the newest version, lives up to its claims of increased speed.

Mozilla Prism. This add-on allows me to create a site-specific browser for locations I visit frequently. I’ve used it to create a “Google Reader” application that appears in my dock, can be placed in a separate Space, and operates separately from Firefox. I’m not sure why Mozilla hasn’t updated this yet; I’m using Chrome to view Google Reader for now.

LastPass. This password manager not only keeps track of my passwords, it syncs them between browsers and computers. I imagine most web workers have as many passwords as I do — they’d be impossible to keep track of without a program like LastPass. I also use 1Password for the Mac, and sync its data using Dropbox, figuring that it doesn’t hurt to keep such important data in multiple places.

Xmarks. This handy extension syncs my bookmarks between browsers and computers.

Adblock Plus. I appreciate all of the content that is available on the web, including WebWorkerDaily, thanks to the support of advertisers. But some sites have such obtrusive advertising that they are unusable. Google (which makes most of its money from advertising) is allowing ad blockers in its Chrome browser in the hope that advertisers will make “useful” ads that no one will want to block. Until then, Adblock Plus is a necessity for me.

Gmail Manager. This is the Firefox add-on that I use the most. It’s the best way I know to manage multiple Gmail and Google Apps mail accounts.

I’ll also add two tools that are incredibly helpful to web developers: Firebug and Web Developer. Both help me and my colleagues to test and debug web sites.

…and finally, Cards. Well, OK, I guess I can live without this one, but I’ll have find something else to do while I’m on the phone.

What browser add-ons do you rely on?

The organizers approached me to develop a web site to aggregate these posts in real-time before, during and after the event. In the process, I learned how such a site can reinforce the development of community.

I’m sure that you’ve been to events where good ideas are hatched and projects are planned, but often, despite the best of intentions, activity loses steam after the event is over, and nothing much gets done. It’s too early yet to judge the long-term effectiveness of this particular event, but I’m optimistic that it will make more of a difference than many such gatherings.

The electronic component of the event was relatively simple. We created a content-managed web site that would act as the hub for the many places that participants would post their contributions and reflections. We didn’t require participants to use a specific CMS tool (although they were welcome to use ours). Instead, before, during and after the conference, participants were encouraged to use existing technologies with which they were familiar to document their thoughts, and we then created links to their contributions.

Before the Event

The web site went live a couple of weeks before the event began. By that time, event announcements and registration had already been posted to a section on the sponsoring organization’s web site. Participants had been asked to interview another attendee as a “get-to-know-you” exercise. The results were to have been posted, but very few did so — I suspect because the CMS used by the sponsoring organization has a significant learning curve.

In the future, I would recommend creating the event-specific web site much sooner, and using a simpler CMS-, group-blog, social-network or wiki-based system for posting pre-event discussions and comments.

During the Event

The venue at our local university had limited wired connectivity, but it was sufficient for a video stream, an audio stream, and the web updates that I was doing. The video stream worked fine; the audio stream was less successful because the university had blocked the ports we needed. For the same reason, we had to use a MiFi connection to use FTP. Thankfully, this did not affect access to our CMS.

Participants were able to connect using Wi-Fi, which worked well, aside from some issues with entering passwords. I’m guessing that perhaps fifty people were connected at any one time.

The event web site included the following, all of which was updated frequently:

• An attendee list, with links to participants’ web sites and Twitter feeds.
• The event agenda. Since the event was an “un-conference” using the “open space” approach, much of the agenda was developed on the spot by attendees.
• A Twitter statuses JavaScript badge showing posts from the event. These tweets were mostly done by me on behalf of event organizers, but other committee members also tweeted through the conference account.
• A Twitter search widget showing a real-time feed of all posts using the conference hashtag. A full-screen version of this widget was projected in the room where most discussions took place, and it proved very popular.
• A link to a Twapperkeeper archive of the Twitter hashtag feed.
• A Facebook fan box linking to the event’s Facebook page.
• A Flickr badge and links to tagged photos and videos. Flipcharts and graphs were scanned or photographed, then posted to Flickr and to the web site as JPGs and PDFs. We also put up a Picasa link at the request of attendees, but it didn’t get used.
• A Ustream video feed. Video of many sessions was fed live into the site, then archived.
• A link to YouTube search results tagged with the event’s tag.
• An audio feed. Podcasts of many sessions were made available later.
• Links to blogs of those attendees who were writing about the event.
• A wiki for allowing attendees to post notes from event sessions. We chose to use a wiki rather than giving all users access to the CMS, although I think that in future we might go the other way, as some found editing the wiki difficult.
• An RSS feed for tracking changes to all of the above.

After the Event

We had not created a LinkedIn group before the event. However, participants indicated that they wanted to have an electronic venue for continuing the discussion after the conference. We surveyed the room, and discovered that almost everyone was already a LinkedIn user. Since LinkedIn groups and subgroups can be created immediately, we chose to use that service. We could have selected another group conversation service, though, and participants may move to more sophisticated collaborative tools as their discussions continue.

Planning and Setup

If you are ever called upon to provide this sort of support to an event, it can be fun and educational. Here are some tips to make things go smoothly.

• Get involved with the planning committee as soon as possible, and get an event-specific web site posted early.
• Agree on the hashtag for the event, and publicize it.
• Coordinate with the meeting venue to make sure that it has adequate power and bandwidth (both wired and Wi-Fi), and that it does not block ports.
• Plan to bring your own equipment if possible, or make sure that you have everything you’ll need.
• Set up a “tech table” in a convenient location.
• Have a group of volunteers who can cover the full event.
• Give yourself lots of time for setup and breakdown.
• Have a dedicated laptop and projector for displaying the Twitter hashtag feed — participants will love it.
• Consider what you’ll need in the way of cameras, scanners and printers. We had them all, and they were handy to have, but we could probably have done without them.

I found that attendees’ blogging, tweeting, recording and instant posting about the event reinforced what they were thinking and learning. Thus, the effectiveness of the event was increased, along with the potential for new learning and insights to cause change in the wider world.

How do you use social media and the web for events?

Images by Flickr users Choconancy1 and hajush

So here I’m going to give those apps a chance to shine, because even if I can’t personally use them during the course of my day-to-day business, it’s entirely possible that many of you can. Accordingly, here are four oddball little web applications that do things you may not even have realized you wanted one to do in the first place.

Create Your own YouTube with Fliggo

As the prevalence of video on the web continues to grow, it makes sense that video social networking should grow, too. And since there are already numerous apps that allow you to create your very own social network, it also makes sense that one should also exist to help you create your own social video site.

Fliggo (covered by Liz over on NewTeeVee last year) allows you to do just that. It’s a smart, simple, easy-to-use and visually stunning platform for easy construction of a video sharing site of your very own. It works well whether you want to set up a home for a series of instructional training videos for your workplace or client, or if you just need a place for the family to gather and share home videos online.

Design Your Space with Floorplanner

My brother recently had to create a plan of the tenant apartment he recently put into the basement of his new house. Part of the process required that he submit a floorplan of the converted space to the city for licensing purposes. Neither of us are good at AutoCAD, so we had to look around for another solution.

Floorplanner does just what we needed. You can map out your space and design the layout of furniture, fixtures, etc. quickly and painlessly. Everyone from office managers to interior decorators can probably find a great use for this.

Put Your Heads Together with ResearchGate

I’m no scientist, but that hasn’t stopped me from always wanting to be one. Sure, I took basically the opposite career path and went into English, but I still like to think that I have a fairly scientific mind.

If that mind were properly trained, I’d use it to contribute to the community at ResearchGate. It’s a social network designed specifically for professional scientists, so that they can connect, share findings, and form mutually beneficial partnerships and research teams. If you’re actually working in a scientific field, it’s well worth checking out.

Get Everyone Together and Active with TeamSnap

I never really used to like team sports all that much growing up, but now I play in two dodgeball leagues two nights a week. It’s a great way to meet people, stay active, and just have fun, and the range of athletic ability means everyone can participate.

Managing a team for coed, intramural or beer league sports can be a tricky thing. Tracking down team members, arranging and sharing game time and location information, and keeping track of who’s paid what and who’s in need of equipment or uniforms or things like that can all present quite a challenge. TeamSnap takes a lot of that trickiness out of the process, and there’s a free plan, so it works on any budget.

There are some great little gems hidden out there in the world wide web. It can be hard to sift for diamonds, though. I try to note as many promising ones as I can, and hopefully the ones I’ve passed on today will help some of you out there in your personal and professional pursuits.

Found a hidden gem of an app recently? Let us know about it!

Luckily, though, there are plenty of online options for sending faxes, so getting the contract to my client through their preferred method of communication wasn’t impossible. It was still time-consuming — I had to print off, sign and scan back in the contract to meet their standards — but I got it done. Here are a few of the more useful virtual fax options available.

1. GreenFax: With a send-only service, GreenFax can be an especially cheap option for faxing. While it has a variety of other plans, the send-only option is a pay-as-you-go service, charging 7 cents for the first page of any fax and 5 cents for additional pages. The site also offers international faxing, which can come in handy.
2. Drop.io: While it’s far more than just a simple faxing service, Drop.io offers the ability to both fax in and out documents you have in your account. The ability to receive faxes is available on both premium and free accounts, while sending is only available for premium accounts. If you only need to receive faxes, Drop.io is a good option, because you can do so for free.
3. MyFax: If you need to have a standing fax number and you send or receive a fair number of faxes each month, MyFax offers a good deal. For $10 a month, you get a fax number and the ability to send 100 pages and receive 200 pages. You can even send and receive faxes in your email.
4. Popfax: One of the better prices on international faxing is available from Popfax. If you send a lot of faxes overseas, you might consider the site’s services. It offers both a per-page rate and plans for sending and receiving faxes.
5. RingCentral: In addition to its phone services (see Charlie’s review here), RingCentral can send and receive faxes. If you send and receive a lot of faxes (we’re talking thousands of faxes per month), the site offers some good deals, as well as a free trial. At this level, it may be cheaper to keep the landline and fax machine, but there are several features that go along with a RingCentral account that can make it worth using the virtual service, like integrating the ability to send faxes with your computer applications.

It’s worth noting that plenty of virtual phone systems include faxing in their packages. If you’re using such a system to handle your calls already, it’s worthwhile checking whether you’ve got capabilities for faxing built in.

Do you still have a fax machine?

Image by Flickr user Sapphireblue

Here are some simple ways to display a lifestream of all of your social networking activity in one place. Some solutions involve using a third-party service, while others require the use of a free plugin or widget for your blog.

Lifestream Plugin For WordPress Blogs

I really like this simple but powerful free Lifestream plugin for self-hosted WordPress* blogs. It lets you display all of your activity on many social networks all on one page.

All you have to do is install and enable the plugin, then you just add the social networks you want to display via the lifestream settings page.

The final step is to create a new page and enter a one word line of code: [lifestream], which displays the lifestream on your site.

*Disclosure: Automattic, the maker of WordPress, is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.

Friendfeed Widgets and Badges If you use Friendfeed (now owned by Facebook) then you can use some of its cool tools to embed all of your social networking streams on your web site. There are a couple of different ways to do this.

You can use the “Real-time” widget in your sidebar to display a real-time feed of all your streams.

Or you can also use a smaller “Status” widget that only displays the latest activity:

UnHub

Another way to share your all of your brand’s activity is through a third-party service such as UnHub. With UnHub, you just pick and choose which feeds you want to share on what it calls the “Personal Profile Bar.” One of the biggest downsides to this method is that you can only access it via a URL which comes in the following structure:  http://unhub.com/YourName

The other big difference with UnHub is that all of your streams are segmented by service, and not displayed all together in chronological order, as with the Lifestream method.

Social Networking Aggregation

No matter which method you choose to share your activity on social networks, the great thing about all of them is their simplicity. What I like best about these solutions is that you can set them up and forget about them for the most part; they don’t require maintenance.

I think it makes sense to centralize your brand in one place, namely your web site or blog. It’s also a good move for personal blogs and web sites too, making it easy for friends to keep up with what you’re up to.

Let us know what you think of these options and share any others in the comments.

As Om and Stacey noted on GigaOM last month, many companies also are sponsoring free Wi-Fi hotspots in some useful locations for travelers, such as Google offering access in 47 airports across the U.S, and Yahoo providing Wi-Fi in Times Square in New York. Google is sponsoring in-flight Wi-Fi on Virgin America flights, but if you’re flying with another carrier, you could try one of these codes for free in-flight Wi-Fi from Gizmodo.

Still struggling to find a hotspot? Check out Mike’s post, “14 Ways to Find a Wi-Fi Signal.” If you’re planing on using public Wi-Fi, you should also read our guide to using VPN to secure your sessions — a few free, easy-to-use applications can secure your data from hackers, even in public locations.

Where’s your favorite free Wi-Fi spot?

(via Lifehacker)

RDM+ allows users to control desktop computers from mobile devices. The software comes in several versions covering many mobile devices, including the iPhone/iPod touch, BlackBerry (which WWD reviewed in 2008), Windows Mobile, Palm and Java-enabled phones. There is also a web version.

In order to control a computer, one must have the desktop software (free, available for Windows or Mac) running. Setup is easy, and doesn’t require any special rules to deal with firewalls or dynamic IP addresses. During the setup process, one registers the desktop, and it is assigned a computer number, which is then used to access the machine remotely, together with a username and password combination you create.

RDM+ works well. With the software that the company provided to me, I found the interface easy to use. It takes good advantage of the iPhone’s landscape mode and zoom capabilities. There was only minimal delay in response time on an iPod touch connected via Wi-Fi, although I’m sure that data speeds will affect performance, depending on which network you are using. The software has an impressive list of other features, but doesn’t have file transfer capabilities.

There is a free trial, but don’t wait too long, as the sale on the iPhone version probably ends today; it’s unclear from the RDM+ web site when the normal price will return. The other mobile versions are also on sale, reduced by $5 – $10, depending on the version. Web access is also reduced — the basic price is down $5 to $24.95, or you can choose to buy a subscription for $5.95 per month. Costs for remote control software on mobile phones are definitely coming down — a similar product, LogMeIn Ignition (which Samuel wrote about back in September) was recently also on sale, with its normal $30 price reduced to $20.

Do you use RDM+ or other remote desktop software on your mobile phone?

These outages can quickly become crises. How do you know what step to take next on a project if the project is entirely managed on a site that is currently down? How do you get in touch with a client if you usually only communicate through that same project management tool? You may not be able to work quite as fast without your tools, but these tips can help you keep the situation from escalating.

1. Have an alternative method of communication for clients and co-workers. It may seem obvious that it’s important to have multiple methods of communication, but it’s worth going beyond just having an email address for the people you work with. Depending on just what tools have gone down, there’s a possibility that an email server has gone down as well. Having a phone number or another form of communication available — even being able to send a message through a social networking tool — may be necessary to be able to get through to the folks you need to talk to.
2. Have a backup of project data. All your project information is in the cloud, right? Even if the service goes down for a little while, you’ll be fine, right? Not necessarily. There are plenty of scenarios that end with you having to recreate your project from scratch (as could happen if the app doesn’t come back up in time, or it goes bust). Having a backup of your information can offer extra peace of mind.
3. Choose a tool to keep working. Many outages are open-ended, because it can be tough to tell exactly what is necessary to bring an application back online.If you’ve got deadlines, waiting around for something to happen is not the best option. Ideally, there may be some aspect of your project that you can work on without logging in at all. If that’s not the case, there are a couple of options: consult your backup documentation or your client to see what would be most practical to work on in the mean time.
4. Discuss a new deadline. If you’re in a situation where you really can’t proceed with a project — maybe the only copies of important files are inaccessible — you may quickly realize that your current deadlines just aren’t going to be doable. If that’s the case, talk to your client or manager as soon as you can and explain the situation. If you aren’t sure how much of an extension you’ll need (a typical situation if you don’t know when your tools will be available again or if you’ll have to rebuild the project from your backup), make that clear so that you’ll have grounds for future discussions, if need be.

Unfortunately, the best methods for dealing with any kind of application outage require some prep work while your most important tools are still up — getting contact information for a client who can’t respond to the only email address you have isn’t going to move things along. In the worst-case scenario, when an outage has caught you entirely by surprise, it may be difficult to come up with a next step that will actually help you with the work. The best option may be just trying to get in touch with your client or co-worker and check what can be done at all. In the event that you can’t reach anyone, you may just have to wait out the outage and deal with the repercussions down the road.

What do you do when your web apps go down?

Image by Flickr user p4inkiller

What travel or location services do you use?

To draw the line between personal and business use, I assign a Limited Profile setting to business contacts to control what they can see in my profile, and bear in mind Nancy’s advice about using social media: “What you get from me online is 100 percent me…but you don’t get 100 percent of me.” When I do anything in Facebook, I remember that a prospect or client might see it, even if they shouldn’t have access to it. You just never know what spills over.

Let’s get to work on creating an effective profile for business and personal use.

1. Use your full name. Mine says “Meryl Kaplan Evans” because some people knew me before I married and I used that name in my earlier writing gigs. If you’ve used other names, try to fit them in somewhere logical, such as your “Info” tab.
2. Fill out your profile as completely as possible. The profile has four sections: “Basic,” “Personal,” “Contact” and “Education and Work.” Fill out the information as completely as you can, but think about a potential client reading the details. Do you want the client to know that about you?
3. Choose the right profile photo. If you have a professional photo, use that. If not, pick a photo that captures you wearing the clothes that fit your style or what you would wear for a typical business meeting. Don’t try to be too dressy or too casual. You can post other photos of yourself under the “Photos” tab and assign privacy settings on a per-album basis.


Profile Info

4. Link to your blog. Facebook has several Applications that can import your blog entries into Facebook. I use Networked Blogs. It’s a great way to find readers of your blog’s content. My local friends never read my blog until I connected it to Facebook.
5. Think twice about linking to Twitter. Originally, I had all my Twitter tweets feeding into Facebook status updates. But then I took it out and now only send relevant tweets to Facebook using Selective Tweets. All I need to do is add the hashtag “#fb” to a tweet and Facebook posts it on my wall. People who don’t use any other social media application (like Mom and long-time friends) will feel confused and overwhelmed by your tweets especially if you use Twitter on a daily basis.
6. Put your most important business information on your profile home page. This is the paragraph that appears below your profile photo. What is the most important thing you want potential clients to know about you? What do they get out of working with you? Mention your industry, client type or other information to give people a hint. (See #6 in Profile Info screenshot, above)
   

   Privacy Settings for Profile

7. Use appropriate privacy settings for your profile information. Some people have their profile settings so high that when someone searches for them, they only see a name. Well, you might not be the only one with that name in the world, which makes it harder for people to tell if they have the right person. I open my profile photos and “Education and Work” to everyone. This helps searchers know if they have the right person while letting them know what I do.
8. Take advantage of privacy settings to limit access on a per-user basis. If I don’t know someone very well or only on a professional level, I give them a “Limited Profile” assignment. Those with this assignment can only see the parts of my profile that I open to them. You can also control who can view each photo album. For more personal photo albums, I customized the privacy settings to “My friends except for those on the Limited Profile list.” (See Privacy Settings screenshot.)

Still not sold on Facebook for business? We list 32 ways to use Facebook for business. You can also check out our tips for making a Facebook page for your business.

What tips do you have for a business Facebook profile?

Freelancers typically have difficulty securing access to a comparable range of benefits to what they’d have in an employment situation. This is especially true of health benefits, as I’ve written previously.

How is oDesk trying to fix this? oDesk Staffing extends its existing 1099 system by letting you elect to have a W-2 employed relationship status with the company.

Workers who opt for a W-2 status and who complete 30 hours per week of billable work through the oDesk system are eligible for benefits from oDesk Staffing. The benefits include group health benefits with no pre-existing condition limitations, retirement benefits and even unemployment benefits. oDesk also guarantees payment from clients for work, but the trade-off for that guarantee is that the oDesk system requires that you use monitoring software during work hours that some freelancers might consider intrusive (including the use of webcam shots).

Eligibility for benefits relies on an hourly calculation, so workers who get paid using other measures, such as writers getting paid by the piece, won’t be eligible for the oDesk Staffing benefits system. Workers become eligible for benefits on the first day of the month following a month where they they have worked 30 hours a week. This means workers have to wait between 31-61 days to become eligible for benefits under the oDesk Staffing system.

What will all of this cost? For existing oDesk users, oDesk Staffing’s examples say that after taxes and their fees, the take-home pay of the producer will be the same under a W-2 relationship as under the existing oDesk 1099 system. Freelancers considering porting their existing client relationships to oDesk to take advantage of the benefits should know that oDesk Staffing charges a 20 percent fee for their services that includes the worker’s tax withholding. For a worker who can’t secure insurance any other way, that may be a necessary premium to pay.

oDesk Staffing isn’t publishing information on the cost of the health insurance premium buy-in itself. It is available via email from getbenefits@odesk.com, though. There are nine different plans. On the web site, sample rates are quoted for the Basic PPO plan at $135 per month for an individual 35-year-old, or $400 per month for a family.

Would you bill all your clients through a service in order to get health insurance?