SocialMediaCamp NewYork: The Twitter Report
August 8th, 2008 (3:00pm) Valerie Russo 3 CommentsTweet This
Yesterday’s SocialMediaCampNewYork was a fun mix of PR folks and techies and I found myself blending in with the campy crowd perfectly. As someone who works as an online publicist and was formerly both a start-up employee and AOLer, I can see things from both sides, from offering services to the utility of those tools for marketing purposes. While no camp tents were pitched in the heart of NYC, Grand Central, it was neat to check out the Sun Microsystem’s office where the venue was held.
The camp was sponsored by Yoono.com and Mashable, and the most talked about item all day long was Twitter.
A year ago, only the most dedicated techies were on twitter, today everyone at the session had a twitter account and wrote their twitter @s on their nametag. Twitter was discussed a lot throughout the tracks and from a PR perspective, twitter.zappos.com was remarked upon as one company who gets it, and is leveraging Twitter correctly for all it’s worth.
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