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Darrell Etherington

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Generating buzz about a new service or product is one of the toughest things marketers will ever have to do. It’s hard enough to achieve when you have real-life publicity events, where employees can display enthusiasm about a product, but online you don’t have that advantage. Read More »

As I’m watching all of these events, I’m struck by one thing in particular: All of these athletes represent the consummate niche professional. They do one thing (or sometimes two or three, but all under the same basic umbrella) and they do it very, very well. Read More »

 
 

My first cost-cutting measure is a big one, because I’m looking to free up a significant amount of cash, and the timing is convenient. My lease is up in a few weeks, and so I’m already on the lookout for cheaper accommodation. Read More »

A few months ago, I looked at email client Postbox. I found it an interesting enough app then, but a new release for the Mac brings even more feature additions. If you passed on Postbox earlier, now’s the time to give it a second look. Read More »

I’ve found that some people can very easily get their back up when attempts are made to point out their grammar weaknesses. Maybe it feels like being reprimanded in school. A spoonful of sugar helps the medicine go down, and the same sentiment applies with grammar,… Read More »

At a fundamental level, Google Buzz is already much more functional than Wave, if only because it talks to other things easily and with a minimum of hassle. Plus it lives in your Gmail, which is where a lot of us spend much of our day… Read More »

Last week, I was somewhat bullied into playing the celebrity doppelganger game that’s making the rounds at Facebook right now. Actually, my friend merely made a suggestion about who I look like and encouraged me to change my profile photo, which is the whole point of… Read More »

More Must Reads

The Quest for the Perfect Flash Drive

In techno-tourism terms, I’m fairly well-traveled. Mostly because I’ve visited the mecca of gadgetry, Japan, but I’ve also stopped at quite a few other places as well. During those travels, I’m on the look out for one thing in particular: Flash drives. Read More »

Time Tracking: How Granular Should You Be?

Lots of clients like you to track your time and submit reports detailing your daily activities, so they know their money is being spent well. It’s good practice for them, and it’s good practice for you Read More »

JobDeck: Twitter Work Search from the TweetDeck Team

JobDeck aims to make the process of looking for work on Twitter even easier. It provides a refined search that allows you to drill down and find job offers and information about prospective employers and employees, and it does it all in the familiar environment of… Read More »

New Silverlight Client for Facebook: I Can’t Believe This is Facebook

Facebook recently opened up its API to allow third-party developers more access to core features, which gives them a chance to rework the web app and deliver something a little easier on the eyes and potentially less frustrating. That’s exactly what Microsoft’s done with its new… Read More »

Doing Super-sets: Applying Workout Logic to Web Work

Dedicated gym-goers use some tried and tested methods to make their workouts more efficient and effective. As usual, what’s good for the goose is also good for the gander, and a lot of these same strategies can apply quite well to professional workflows, too. Read More »

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