If you don’t have a professional blog or web site, you may think that you don’t need to worry about content strategy. Think again. Celine gave some great advice in her article “How to Develop a Content Strategy for Your Professional Blog,” but these days our blogs and web sites aren’t the only windows to our professional souls. If you use social media platforms for professional purposes, you should consider having a content strategy for the material you publish on them as well. Read the rest of this entry »
Most of us don’t just work on the web, we kind of live on it too. And our virtual neighbors are people who speak our language. But you must not forget that people like us are still the minority, even in places that have universal Internet access like the U.S. and Europe.
We’re often called on to be more than service providers. Sometimes we also have to educate our clients, and even be ambassadors of the worlds of technology and the Internet. Read the rest of this entry »
As Charlie wrote about earlier today, transportation is a big source of greenhouse gas emissions. The fact that you and I don’t have to commute to work every day already helps in terms of limiting carbon emissions, and it’s something we can feel really good about!
But most of us probably still do more driving than we really have to. I’m from California, the U.S. state with the most cars per capita. Driving is what we Californians do (as you may remember from the movie L.A. Story). It often can’t be helped, given how spread out everything is there.
My simple suggestion, with this post, is that you should try to walk more. Take advantage of the fact that you’re not tied to a desk and a schedule, that nobody’s checking how long your lunch hours are. We can often take the time to actually walk to the grocery store when there’s no rush-hour mob scene, and smell the roses along the way. It’s good for body, soul and planet.
How walkable is your neighborhood? I recently stumbled on Walk Score, a cool site that ranks 2,508 neighborhoods in the 40 largest U.S. cities for walkability. I plugged in my old address to test it: Read the rest of this entry »
I don’t know about you, but every time I go to a conference or trade show, after about an hour I’m getting a headache from overstimulation: Too much shiny stuff and bad lighting. Crowds. My face hurts from smiling at the poor booth people while they do their pitches. My feet hurt. And why is there never enough air? So when I had the chance to “attend” my first virtual conference a couple of weeks ago, I jumped at it.
One of the things I do is translation and, like all of the translators I know, I have a profile on ProZ.com. This year is the site’s 10th anniversary and, to celebrate, it held its first virtual conference on International Translation Day. It was free, and I signed up, even though I knew I wouldn’t get any free pens out of it. Read the rest of this entry »
Not long ago, I wrote about TDWcamp, a BarCamp-like event for web workers held in Paris a few months ago. It was useful, edifying and a ton of fun. Today, while browsing some showcase articles at Smashing Magazine, I discovered Freelance Camp, a network of freelancers who hold BarCamp-like meetings worldwide. I was surprised I hadn’t heard of Freelance Camp, but it turns out it was launched just last year.
The first event was a camp in Santa Cruz, Calif., and there have been five of them held in various cities so far. Similar to BarCamps and other unconferences, the agenda is flexible in order to promote learning and free exchange of ideas:
“The concept is easy. Show up. Express interests and ask questions. Break into small groups and exchange knowledge. Become a better freelancer.”
Read the rest of this entry »
How do you sell yourself and your services online, when you work in two or more fields? Won’t a potential client’s first impression be that you lack focus, and perhaps don’t excel at any of the things you do? Freelancers don’t always have the luxury of concentrating on just one field. We have to be flexible. We have to be creative with our talents. We have to pay the rent.
I was dealing with this a few months ago, when I was thinking of putting together a portfolio site. I was feeling like my presence on the Internet was scattered all over the place, and wanted a single site to which I could send professional contacts who wanted more info. I was tired of providing links to multiple profiles and blogs that didn’t tell the whole story, and I’m not wild about any of the “identity aggregation” services that are out there.
Given all the different things I do, my primary dilemma was to make a non-static professional site that gave a good overall impression of what I’m about, professionally speaking. Below are some of the issues and approaches I pondered. Maybe they will be useful to you if you’re in this position. Read the rest of this entry »
In a recent conversation with some Internet pros about different aspects of personal branding, one thing really struck me: we all fell into one of two opinion groups. One group thought personal branding is natural and necessary, while the other group felt that personal branding is icky. I’m convinced the reason those in the second group feel that way is down to the use of the word “brand.” It’s the baggage associated with that word that gives “personal branding” a bad name. So let’s not call it that. Instead, let’s call it “image” and talk about what it is and what it isn’t (or what it shouldn’t be). Read the rest of this entry »
Web Work 101: How To Escape The Cubicle
