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Aliza Sherman

Bio:Web pioneer and founder of the first woman-owned Internet company, Cybergrrl, Inc. and the first global women’s Internet organization, Webgrrls International; strategic social media consultant with Conversify; author of seven books including “The Everything Blogging Book” and “Streetwise Ecommerce;” blogger; podcaster; TV and radio producer; Cybergrrl Oh in Second Life. Connecting from Alaska.

Latest Tweets

  • @AlaskaChannel Nice new Twitter name! See you at Cafe del Mundo later.
  • I'm at Nashville International Airport (BNA) (One Terminal Dr, Nashville) w/ 3 others. http://4sq.com/7Jfck5
  • @Babybloomr Can you twirl sparklers, throw them in the air, catch behind your back?

My Focus

Web-based apps, Cloud working, Social networks, Work processes, iPhone apps

Recent Posts

I just started using Foursquare. I know, I know. You hate it. Or you love it, and you can’t believe it took me so long to get onto it. Here’ s my take on the benefits of location-based social networks like Foursquare from a work standpoint: Read More »

I was inspired to write this post because of something that just happened on Twitter. The Twitterstream of one of my Twitter friends, @markdavidson, went awry. Instead of his typical tweets, there were random bursts of symbols such as “JJJJ,” “[[[‘ and the like. At first,… Read More »

So many changes on Facebook, so little time. Just when you think you understand the differences between Profiles, Pages and Groups, and the functionality and features of each, Facebook changes the landscape — seemingly on a whim. How can any of us keep up? Here’s a short… Read More »

In the wide world of business there is still an enormous resistance to embracing newer communications tools such as blogs, microblogs and social networks as part of fully-integrated marketing strategies. Here is how that can, and should, change. Read More »

As 2010 opens its doors, I wanted to take another look at my Golden Rules of Social Media, published back in May of 2009, to see if I could consolidate those rules into five actions we can take to work better in — and through —… Read More »

I’ve been thinking about the idea of “free,” and not in the context of freemium business models and tangible products or services being given away, as explored by Chris Anderson in his book “Free: The Future of a Radical Price.” I’ve been thinking about how many… Read More »

In a previous post where I discussed the concept of a social media calendar to manage your social media outreach and messaging, Bob Hazlett commented and offered up his calendar to use as an example. I’ve downloaded it and thought it might be useful to show… Read More »

More Must Reads

Is Hiring a Ghostblogger a Bad Thing?

At any given time, there is usually an ongoing debate in some blogging circle about whether ghostblogging is a good or bad thing. I say it depends on how you’re using the term, and how you are using your ghostblogger. What is a “ghostblogger,” anyway? The better-known… Read More »

Why You Should Have a Social Media Calendar

When I hear about the processes companies are using to engage in social media-based conversations and communities, I’m a bit surprised that many lack any kind of strategy or written plan. While I’m a firm believer in the need for both spontaneity and frequency in social… Read More »

3 Places to Connect With Potential Customers

Whether you’re just starting out or you’re providing services as an independent consultant, setting up a marketing presence for yourself online can be a challenge, even if you are a web designer or developer. Many service providers will tell you that they often spend far more… Read More »

Twittering Causes Blindness: Busting Social Media Myths

OK, I know twittering doesn’t really cause blindness, but I am constantly hearing all sorts of myths about social media these days, and I’m surprised this one hasn’t made the rounds yet. I’m here to dispel some of the most common myths I’ve heard about social… Read More »

Should You Hire a “Certified” Social Media Consultant?

I recently got up on my soapbox on my personal blog and ranted about a new, pricey certification program that is being offered by a social media association that has recently cropped up, one of many that are claiming to be able to certify social media… Read More »

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