Ensuring password protection can avoid things like identity theft and fraud, which are sure to ruin anyone’s good name.

I work for Passpack (an online password manager) and often see something as crucial as privacy, overlooked.

Our identities are as safe as we make them on the web, let’s make them safe:

http://tinyurl.com/43m5s7

Have a great Wednesday.

Louise

1. Credibility factors (for a website) vary enormously between organisations. For example a government org does not need to meet the same criteria as a small exporter company from an emerging country.

2. Credibility affects reputation enormously and this is an area that needs more work. How can we measure the reputation of a brand/org online? and what role does credibility play within it? We partly address these issues in eFootprint TM audits. You can read a free one here we made of easyJet.com here: http://www.efootprint.com/easyJet-eFootprint-report.pdf

Good post, nice to see website/online credibility getting onto more people’s agendas. I have been banging on about its importance for years..

Here are a few methods I can also recommend: -

1) Set up a search for your name or brand on Twitter (http://search.twitter.com) and grab the RSS feed for that search, and check it daily.

2) Use a professional and consistent photo / avatar so that your face is also a consistent part of your brand. I use one where I add a specific colour and little logo.

3) Customising your twitter background, as you suggest is definitely a must-do. I’ve had several specific comments, and picked up business because I spent a bit of energy creating my page (http://twitter.com/clarocada)

4) Register yourself at http://backtype.com so that you can ‘own’ and manage conversations and comments you make on other blogs. To see the advantage, see http://www.backtype.com/davidpetherick where my comments are collected (for better or worse).

5) Tools like Andy Beal’s http://trackur.com are worth trying out to keep track of what’s being said about you.

6) Disclosure: I help my customers manage credibility and visibility online – I call it Digital Biography. ;-)

Regards, David

Irene Koehler http://almostsavvy.com