Social Profiling Data from Forrester
March 24th, 2008 (8:00am) Mike Gunderloy 1 Comment
Many web workers know the difficulty of justifying our services to potential employers. “Who will use this stuff? How do you know we’re not just wasting our time if we invest in the web?” Though this attitude is slowly changing, it’s been tough to find hard facts to back up any sort of Web 2.0 sale. One potential source of data for hard-nosed types: the Forrester Research social technographics profile tool.
Based on surveys of over 40,000 people, Forrester classifies web users into “Creators,” “Critics,” and so on (see the slides here for definitions). The tool lets you see how these numbers shake out, segmented by age, gender, and country. As a way to show potential markets backed by hard data, it works well, though it’s not as fine-grained as one might like.
Can you use this? Have you run across any other useful sources of web statistics that help you make sales?
1 Comment Post your own comment
Jim Wolff says: March 25th, 2008 2:27am
I tried the site but the profiler tool
[http://www.forrester.com/Groundswell/profile_tool.html] didn’t seem to load properly (using different browsers etc.).
Am I the only one doing something stupid?