Unveiling Web Worker Daily’s New Look!
November 23rd, 2007 (4:42pm) Anne Zelenka 30 Comments
We’re pleased to pull the cover off Web Worker Daily’s site makeover tonight. The lighter background combined with a wider main column width should give a fresher reading experience. Plus, we’ve added a box with featured articles at the top so you’ll be sure to find our most important content. The design comes to us from ACS. Thanks guys.
As we transition over to the new design, you might see some inconsistencies or outright problems, so please bear with us for the next few days.
If you have a chance, browse on over to the mothership GigaOM to see how silverorange has transformed that site.
As before, you can subscribe to all the content from the GigaNet sites — GigaOM for tech news, NewTeeVee for online video, Earth2Tech for green technology, and Web Worker Daily for how the web changes work — via our network RSS feed.
Tags: web design



30 Comments Post your own comment
Geof Harries says: November 23rd, 2007 4:46pm
Both sites look super hot! As always, Silverorange does fantastic work, happy to hear you hired the PEI boys.
Mark says: November 23rd, 2007 5:49pm
You gotta add a WWD favicon — I’m seeing the default WordPress one right now.
Shannon says: November 23rd, 2007 5:50pm
spiffy!!
Om Malik says: November 23rd, 2007 5:59pm
Favicons and other small issues hopefully will be resolved over the weekend. Thanks for letting us know.
ALso, the design of WWD was by ACS.
J.J. Merrick says: November 23rd, 2007 6:18pm
Very nice! It cleans up the look a LOT!
Eric Gruber says: November 23rd, 2007 6:47pm
Usually I’m all for a redesign, but I’m deeply saddened to see the old look go. What first drew me to WWD was the bourgeois look and tie-in with the name. I don’t really get that with this design.
Not that it’s a bad design; don’t get me wrong. It’s just that this kind of takes away from what I perceived to be the branding.
Jeff_ says: November 23rd, 2007 6:55pm
Love it!
The old design was sweet, but this is much cleaner.
Congrats!!
Steven Clark says: November 23rd, 2007 7:25pm
I agree very clean and easy to take in design, which is what you need if you’re coming back very regularly.
I’m also thinking its a bit sad to see the old red revolutionary design go but progress is inevitable. Onward and upward.
Can you provide feedback as to how the stats roll out over the next month? Maybe? I’m always curious as to whether redesigns significantly affect traffic on given sites. Some may and others may not.
Good luck with it and congrats on the new set of clothes WWD. Cheers.
Taylor Moore says: November 23rd, 2007 8:50pm
I also really liked the old style too.
Maybe the coders could put a switch in so you could have the option choose either. ha
Chris in Cincinnati says: November 23rd, 2007 8:52pm
Beige? Not my cup of tea.
It reminds me of the sameness of the suburbs. Row upon row of houses with tan siding and just slightly different shades of hunter green for trim.
Leonid Mamchenkov says: November 24th, 2007 12:01am
I have to agree with Eric Gruber and Taylor Moore here. The old design was standing and original compared to this one. It also matched the name nicely – something about mixing the word “worker”, the red colors, and the logo was giving the flavor of 1917 Russian revolution media and propaganda, which sort of went with the idea of web working.
Personally, I don’t mind much the design change, since I’m reading WWD mostly through RSS. But I recommended the site to a lot of people, and somehow I feel that the new design won’t make as strong of an impression as the old design did.
Ben Pujji says: November 24th, 2007 12:35am
Fantastic guys – great improvement. Love your work.
geek says: November 24th, 2007 1:26am
Wider column = harder to read. Print 101.
Darren says: November 24th, 2007 4:13am
everyone has an opinion and mine is I don’t like it. As above people has mentioned the old design made sense with the topic of the site. This just seems to have been an effort to make it look pretty and no thought for the topic of the site. Also maybe there should have been a tie in with the GigaOM site IE it could of had the same layout and therefore you know its part of the network. The new design on GigaOM looks smart though just this does not fit.
Adam Sweet says: November 24th, 2007 5:12am
Or you can use pageflakes or bloglines and read the blogs the way YOU want to.
Anne Zelenka says: November 24th, 2007 7:35am
Thanks for your comments and feedback, everyone. Fortunately, our RSS feed has full articles now so you don’t have feel assaulted by beige ;)
While the black may appeal to a certain set, for some (for me!) it felt claustrophobic and depressing. It wasn’t welcoming or kind. It may have been a turnoff for some people we’d like to reach with our message about how the web changes work.
Also, while web working is revolutionary for many people, for others the web just offers a way of improving on already-good working situations. Most knowledge workers aren’t exploited (some are outright coddled with cushy benefits and high salaries) but can still benefit from web ways of working.
Still, I can see why people would resonate with that imaging/branding. Revolutionary change is cool, and we’re still in favor of that when warranted.
Amie Gillingham says: November 24th, 2007 8:12am
I think it looks fantastic!
Thunk Different. says: November 24th, 2007 9:11am
While GigaOm is much improved, I can’t say the same for WWD. I like the old communist grindstone look, now its… biege.
Anyway, content is king!
roberthauk says: November 24th, 2007 12:55pm
It’s contemporary – which I like. Apparently the “light” appearance is catching up on the interwebs. So you are amongst the first to set a trend which I believe will dominate the next 1-2 years. Congratulations.
Cameron Singe says: November 24th, 2007 4:40pm
Looks great, I like the use of the earthy colours.
Pat on the back to the designers
Dave Kebb says: November 25th, 2007 12:57am
Fixed width, little fonts, big rh column issue in Opera, Front page headlines totally unrelated to the latest content.
Really, not a well tested redesign. I am so glad of RSS.
Noel Hurtley says: November 25th, 2007 9:15am
Needs some work (as others have pointed out) but I really like the new site.
Ryan says: November 25th, 2007 7:28pm
The redesign looks awesome, but what’s up with all the irritating space at the top? The page doesn’t really look good until I scroll two bumps on my scroll wheel. Then the logo is at the top and the ad and other nav is gone. (I wonder if there’s a way to make it so Firefox always scrolls down on the site.)
Time for a makeover? « Market Like You Mean It says: November 25th, 2007 8:08pm
[...] of my head, I can think of MSNBC.com, Amazon.com, Barnes & Noble, Freelance Switch, GigaOM and Web Worker Daily that have recently redesigned (or realigned for those in the know). I’ve also heard rumors [...]
Foofy says: November 25th, 2007 10:45pm
Dave Kebb: Opera is my primary browser and I don’t see a problem with the right-hand column. What version are you using?
– Foofy (Webmaster, GigaOM)
WebWorkerDaily Gets A Makeover Too - GigaOM says: November 26th, 2007 6:59am
[...] We have been busy this weekend, rolling out new designs. In addition to this blog, WebWorkerDaily got a big makeover too. ACS did the design for WWD. Thanks guys for all your hard work. New WWD is wider, cleaner and [...]
syahidali says: November 30th, 2007 4:15am
I feel like i am at a fallout fan site (which is a good thing!)
The Latest Premieres & Debuts » Comment on Unveiling Web Worker Daily’s New Look! by … says: December 10th, 2007 10:25am
[...] unknown wrote an interesting post today onHere’s a quick excerptWe have been busy this weekend, rolling out new designs. In addition to this blog, WebWorkerDaily got a big makeover too. ACS did the design for WWD. Thanks guys for all your hard work. New WWD is wider, cleaner and […] [...]
The Latest Premieres & Debuts » Comment on Unveiling Web Worker Daily’s New Look! by Noel Hurtley says: December 10th, 2007 10:25am
[...] sbanboy wrote an interesting post today onHere’s a quick excerptNeeds some work (as others have pointed out) but I really like the new site. [...]
The Latest Premieres & Debuts » Comment on Unveiling Web Worker Daily’s New Look! by Eric Gruber says: December 10th, 2007 10:25am
[...] Jeff_ wrote an interesting post today onHere’s a quick excerptUsually I’m all for a redesign, but I’m deeply saddened to see the old look go. What first drew me to WWD was the bourgeois look and tie-in with the name. I don’t really get that with this design. Not that it’sa bad design; … [...]