Comments on: Getting Started: Choosing Your Business Name

By: What to Do When the Dot-Com You Want Isn’t Available

What to Do When the Dot-Com You Want Isn’t Available — Tue, 30 Jun 2009 20:01:48 +0000

[...] From a couple of years ago on WWD: “You must get the dot-com: It doesn’t matter how great the name is, if you can’t get name.com, it’s not worth having. People will look for you at the dot-com even if you’re registered at one of the other top-level domains, no matter how often you emphasize the difference.” And from last year: “For most web workers .com is still the place to be. That’s because no matter how Internet-savvy you are, it’s fairly likely that your customers still hear ‘Internet’ and think ‘dot-com.’ If you want to be found, put your site where the clicks will go.” [...]

By: Web Worker 101: Working With Others « Web Worker Daily

Web Worker 101: Working With Others « Web Worker Daily — Fri, 19 Oct 2007 18:00:41 +0000

[...] new independent web worker, you’ll face many decisions, from which color envelopes to buy to what to name the company. But there’s one decision with such huge consequences that it overshadows almost all of the [...]

By: The 30 month evolution of my online graphic design portfolio :: David Airey :: Graphic Designer

Fri, 12 Oct 2007 07:58:50 +0000

[...] choosing a business name [...]

By: KaoS

KaoS — Mon, 13 Aug 2007 06:49:07 +0000

I don’t fully agree with the biz. message task being first.

What makes a great name lies behind it. I mean your products, quality, reputation, etc.

Just choose a simple name that’s easy to tell in a phone conversation, and easy to grasp visually. That is the end of your name work. When a name is big it starts sounding right. Just imagine how big names would sound without what they bring to the world. Personally, I find “Apple” at least unimaginative. But what it’s now? “Mercedes” is a girl’s name, “how come?” you’d ask that German a while ago.

The name can be absolutely unrelated to what you do but it needs to be easy to remember. If you ask me what to choose between “EastCoast BroadBand Solutions” and, say, “DollyJump, Inc”, you know my opinion.

It’s business what builds name, not vice versa.

By: Strive Notes » Top 5: August 12

Strive Notes » Top 5: August 12 — Sun, 12 Aug 2007 11:11:40 +0000

[...] Web Worker Daily has some sound advice on choosing a company [...]

By: xpherion

xpherion — Sun, 12 Aug 2007 02:26:51 +0000

business name is crucial, once you get the name then everything falls into places. but you still need a solid business plan.

By: Di

Di — Sat, 11 Aug 2007 21:47:30 +0000

Keep it simple is our policy. In our society we only have a few seconds to get a biz. message across. If your biz. name doesn’t immediately shout at the customer what you can do for them they will often move along quickly to another biz. It is also best to have what you do somewhere in the name of the biz.

By: Sherrilynne

Sherrilynne — Sat, 11 Aug 2007 10:52:41 +0000

Don’t rush. The first idea is not usually the best. I went some way down the road to incorporation with two other names before I came up with Strive. I’m pretty happy with it. :-)

By: Rolltimer

Rolltimer — Sat, 11 Aug 2007 10:15:23 +0000

Use a naming service like Picky Domains and let them generate the winning name for you. Cost is $50 which you pay upfront but it is refunded if you don’t choose any of their offerings. The service is geared toward providing domain names, not necessarily company or business names. Might be easier to create a “brand” if your business and domain name are the same.

By: next STEPH

next STEPH — Sat, 11 Aug 2007 02:19:58 +0000

Dig deep as to to what you and /or your business is about, then brainstorm to find a way to communicate it succinctly with the widest possible audience.

By: Sarah Rekala

Sarah Rekala — Fri, 10 Aug 2007 21:35:07 +0000

Before you choose a name ,u must make sure it is not annoying or indecent or doesn’t harm anyone’s sentiments about their background or their ethics.

By: Liz Greer

Liz Greer — Fri, 10 Aug 2007 19:54:38 +0000

Also, before you commit to your new name, run it by a few people who would be likely prospects for your services – not your mother or your non-geek friends – to get reactions. You don’t want to create a groupthink exercise, but you do need honest feedback about how your new name is likely to be received.