Comments on: The 3 Laws of Online Personal Branding http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/ Rebooting the workforce Wed, 25 Nov 2009 08:46:46 +0000 http://wordpress.com/ hourly 1 By: Lucy http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-313654 Lucy Thu, 19 Mar 2009 18:20:14 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-313654 Consistency is the key, you have to maintain your personal brand. Doing something opposite of what you say only depreciates your value if not nullifies it. Thanks for the tips...also check out personavita.com its a helpful personal branding site. Consistency is the key, you have to maintain your personal brand. Doing something opposite of what you say only depreciates your value if not nullifies it. Thanks for the tips…also check out personavita.com its a helpful personal branding site.

]]> By: balabo3_qv http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-312987 balabo3_qv Fri, 06 Mar 2009 03:25:47 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-312987 âîńńňŕíîâëĺíčĺ ďŕđîë˙ siemens s 75 äĺřĺâűé őîńňčíă ęîíńňčňóöčîííűé ńňŕňóń ďđîęóđŕňóđű đô ńęŕ÷ŕňü ďîńëĺäíčé qip pda

]]> By: WebWorkerDaily » Archive WWD Roundup: Surviving the Coming Shakeout « http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-308766 WebWorkerDaily » Archive WWD Roundup: Surviving the Coming Shakeout « Tue, 18 Nov 2008 17:36:53 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-308766 [...] The 3 Laws of Online Personal Branding [...] [...] The 3 Laws of Online Personal Branding [...]

]]> By: Mathijs van der Kooi » Blog Archive » Personal Branding - Read On! http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-286898 Mathijs van der Kooi » Blog Archive » Personal Branding - Read On! Thu, 24 Jan 2008 15:35:10 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-286898 [...] Some interesting stuff to read: The Three laws of online personal branding [...] [...] Some interesting stuff to read: The Three laws of online personal branding [...]

]]> By: Blogging Satisfaction Part II « Shoot the Virginia Breeze http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-269572 Blogging Satisfaction Part II « Shoot the Virginia Breeze Sun, 30 Dec 2007 12:16:55 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-269572 [...] http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-mig... It’s not easy finding something new that will help people in a meaningful way in such a crowded field.  It’s a real challenge.  I guess we will just have to see how it goes. [...] [...] http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-mig... It’s not easy finding something new that will help people in a meaningful way in such a crowded field.  It’s a real challenge.  I guess we will just have to see how it goes. [...]

]]> By: Digital Scrapbooking Info » More ideas on Personal Branding http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-136241 Digital Scrapbooking Info » More ideas on Personal Branding Fri, 03 Aug 2007 01:43:58 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-136241 [...] blog article has some good common sense ideas for establishing your prersonal brand.  Web Worker Daily » Blog Archive The 3 Laws of Online Personal Branding «   And they also have another article that talks about reasons why you [...]

]]> By: Beautiful minds – Thinky post: personal branding* http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-136073 Beautiful minds – Thinky post: personal branding* Thu, 02 Aug 2007 23:08:04 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-136073 [...] The 3 laws of online personal branding (Web Worker Daily) [...] [...] The 3 laws of online personal branding (Web Worker Daily) [...]

]]> By: doransky – Munka stratĂ©gia, szemĂ©lyes branding http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-135383 doransky – Munka stratĂ©gia, szemĂ©lyes branding Thu, 02 Aug 2007 07:19:51 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-135383 [...] Web Worker-en nĂ©mi tanács. [...] [...] Web Worker-en nĂ©mi tanács. [...]

]]> By: Mike http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-132793 Mike Tue, 31 Jul 2007 01:46:40 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-132793 one of them should be myspace forsure one of them should be myspace forsure

]]> By: William Arruda http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-132223 William Arruda Mon, 30 Jul 2007 14:58:44 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-132223 Thanks for acknowledging the importance of virtual world branding. It is critical to career-minded professionals. If you want to see where your current online profile stands, you can use this complimentary calculator we created: www.careerdistinction.com/onlineid Happy Branding. Best. William Thanks for acknowledging the importance of virtual world branding. It is critical to career-minded professionals. If you want to see where your current online profile stands, you can use this complimentary calculator we created: http://www.careerdistinction.com/onlineid

Happy Branding.

Best.
William

]]> By: Jason the Content Librarian » Blog Archive » Hakia additions, online personal branding, older attorney work program http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-129516 Jason the Content Librarian » Blog Archive » Hakia additions, online personal branding, older attorney work program Fri, 27 Jul 2007 21:19:44 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-129516 [...] Worker Daily has some great tips for “online personal branding“, something many of us (myself included) could do [...] [...] Worker Daily has some great tips for “online personal branding“, something many of us (myself included) could do [...]

]]> By: Dan Schawbel http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-129109 Dan Schawbel Fri, 27 Jul 2007 12:29:12 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-129109 You want to have a consistent message with a clear value proposition that will stimulate a transactions between you and the customer. Personal Branding is about preparing yourself for such an engagement by discovering who you are and what you can provide. You want to have a consistent message with a clear value proposition that will stimulate a transactions between you and the customer. Personal Branding is about preparing yourself for such an engagement by discovering who you are and what you can provide.

]]> By: Dorothea Stuart http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128919 Dorothea Stuart Fri, 27 Jul 2007 07:53:55 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128919 Yes branding is all about clarity, consistency and constancy. A couple of additions I would suggest: 1.A brand message needs to be repeated but not necessarily to millions of people. If you are selling a niche information product or service you want to be talking to a smaller pool of people. The more focused your message is the more credibility you are likely to have with your target audience. 2.Clearly you want to offer something of value. However, it may not be possible to come with a significantly different product or service in a crowded market (although I agree you should do everything you can to find a differentiator). This is where personal branding comes in. I think you are picking up on this when you say “It’s only valuable if <b>you’re different</b> in a way that’s valuable to people”. Two people could give advice on the same technical area and yet appeal to different audiences because their style, their approach gels with different people. Yes branding is all about clarity, consistency and constancy. A couple of additions I would suggest:
1.A brand message needs to be repeated but not necessarily to millions of people. If you are selling a niche information product or service you want to be talking to a smaller pool of people. The more focused your message is the more credibility you are likely to have with your target audience.
2.Clearly you want to offer something of value. However, it may not be possible to come with a significantly different product or service in a crowded market (although I agree you should do everything you can to find a differentiator). This is where personal branding comes in. I think you are picking up on this when you say “It’s only valuable if you’re different in a way that’s valuable to people”. Two people could give advice on the same technical area and yet appeal to different audiences because their style, their approach gels with different people.

]]> By: teliczan http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128751 teliczan Fri, 27 Jul 2007 04:09:20 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128751 Branding is about perceptions. Too often people don't pay enough attention to that and wind up projecting the wrong image. Branding is about perceptions. Too often people don’t pay enough attention to that and wind up projecting the wrong image.

]]> By: Top Posts « WordPress.com http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128553 Top Posts « WordPress.com Thu, 26 Jul 2007 23:59:55 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128553 [...] The 3 Laws of Online Personal Branding We’ve written about creating your personal brand and an online persona before, but given the importance of that […] [...] [...] The 3 Laws of Online Personal Branding We’ve written about creating your personal brand and an online persona before, but given the importance of that […] [...]

]]> By: Sara http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128304 Sara Thu, 26 Jul 2007 19:21:02 +0000 http://webworkerdaily.com/2007/07/26/the-3-laws-of-online-personal-branding-and-why-your-efforts-might-be-wasted/#comment-128304 Hi, Leo. I like how you emphasize that consistency is really important. It's all about being authentic. Though I also think there is real value in testing different ideas and approaches and making mistakes (for those times when we forget these three great tips!). It's up to the individual to determine how frequently and to what extent new ideas should be tried, of course. And so long as you are honest and have a sense of humor about the errors and the "oops", I think mistakes and experiments can actually serve to endear bloggers to their readers. Hi, Leo. I like how you emphasize that consistency is really important. It’s all about being authentic. Though I also think there is real value in testing different ideas and approaches and making mistakes (for those times when we forget these three great tips!). It’s up to the individual to determine how frequently and to what extent new ideas should be tried, of course. And so long as you are honest and have a sense of humor about the errors and the “oops”, I think mistakes and experiments can actually serve to endear bloggers to their readers.

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