Zen and the Art of Attention
June 13th, 2007 (6:42am) Anne Zelenka 23 Comments
Conventional web wisdom (CWW) says we’re suffering from infomania and so we need to firewall our attention. But what if the CWW is wrong? What if the answer to too much information is not a contraction of our attention but rather a relaxation of the grip we use to control the meandering of our minds?
One of my favorite Zen sayings goes like this:
To control your cow, put it in a large pasture.
Maybe we need to give our attention more grazing room: stop trying to limit the number of feeds we follow, forget about the voice inside our heads that says we must answer every email, consider attention as a flow rather than a fixed and scarce resource.
Steve Rubel, representing the CWW, wonders if attention overload and people’s response to it might result in a sort of attention recession:
I think this issue is an epidemic. We have too many demands on our attention and the rapid success of Tim’s book indicates that people will start to cut back on the information they are gorging.
If this happens en masse, will it cause a financial pullback? Possibly if ad revenues sag as a result.
Stowe Boyd, on the other hand, suggests new rules that treat attention less as a fixed and scarce resource and consider it as a flow instead:
- It’s OK not to respond to emails, vmails, or IMs. There is no possible way that you can live a public life, open to the world, and respond to every request that comes along. The same holds even if it is a friend, or colleague. People have to pick and choose: it’s a big world.
- It’s sensible to have a nomadic reading style: if something is important it will show up in a variety of places. Don’t be a slave to RSS readers: throw them away. (I have always hated RSS readers that emulate the email inbox, for exactly this reason: they make everything seem equally important… or equally unimportant.)
- Unlike Steve (or Tim Ferliss), I don’t know exactly how to trim out the 80% of everything that is junk, as Tim Ferliss suggests. I do fire clients that make things difficult, unpleasant, or unrewarding, but it’s not statistical. I constantly gravitate to projects and people that I think offer the greatest opportunities for growth, which means constantly leaving other things behind. But this is just another kind of flow, not a one-time triage: it is a constant attrition and acquisition.
That last point seems especially important: in an unpredictably bursty world, how can you possibly know which 20% of what you’re reading and doing is what could leap you to a new and more satisfying place? A more fluid approach — a bigger pasture — may offer a better shot at success.
Still, when my Google Reader subscriptions disappeared briefly this week, I felt a deep sense of relief. So while the big pasture approach to attention management sounds good in the abstract, there’s something comforting about the idea of putting my attentional cow back into the stable.
23 Comments Post your own comment
Mary-Ann Horley says: June 13th, 2007 7:39am
I’ve no idea how many feeds I subscribe to (how can I find out in NNWLite?), but it’s got to be over 700. I get about 70 new items an hour anyway. I pretty much subscribe to every blog that has more than one post on the front page that I’m interested in.
I guess if I was a theoretical ideal productive person I’d get more done if I didn’t look at this stuff, but I’m not! As an imperfect person I get more done if I’m skipping from thing to thing instead of turning everything off and focusing on my article/image/web page.
Stowe’s point 2 I agree with though. I did cut down vastly on the amount of news I subcribed to, reasoning that if it’s at all interesting it will show up on the BBC or Digg.
Audrey Eschright says: June 13th, 2007 7:56am
I like Stowe’s suggestions, but I think our current feed readers are going to prove to be very primitive tools in the long run. We’re reading the raw, unfiltered output of hundreds of people, with very little being done to summarize, group related topics, or show link patterns, unless maybe you’re willing to only read the things TechMeme decides are important (too heavy on the big corporate end of things for my tastes). No wonder it’s exhausting trying to keep up.
Anne Zelenka says: June 13th, 2007 8:02am
Stowe does make the point that the current generation of feed readers pretty much suck — and that’s probably what I was responding to when I felt relief at my Google Reader subscriptions disappearing.
I’m spending more time outside of the RSS reader these days. TechMeme mostly bores me. I’ve been spending extra time looking at what my Del.icio.us network comes up with. It’s heavily filtered but still has an element of serendipitous discovery to it.
Matthew Lowes says: June 13th, 2007 8:43am
Great article! I like the positive interpretation of nomadic reading and letting your mind wander. It often does lead to insights. But there is a point at which you have to balance the meaning and purpose of your meandering. It’s good to give your cow a big pasture, as long as there is grass in it.
Drainedge Link Tank » Today's Links says: June 13th, 2007 12:23pm
[...] Zen and the Art of Attention - Web Worker Daily [...]
Travis says: June 13th, 2007 12:32pm
Awesome suggestions. I think the root issue is in this sentence, “We have too many demands on our attention.” The issue is the perception as attention grabbers as demands rather than invitations. The mind gets exhausted when it feels it must respond, not when it chooses to respond. Folks may demand my attention to their heart’s content. The problems come when I participate in the story that those demands inherently have authority. They simply don’t.
GigaOM Zen & the Art of Attention « says: June 13th, 2007 1:05pm
[...] your nerves; or if you think you are feeling the information overload, it is time for you to under The Zen & The Art of Attention. Over on Web Worker Daily, Anne Zelenka has some counter intuitive [...]
Gordon says: June 13th, 2007 1:35pm
It’s a mind shift that is required here.
I have over 1000 feeds pouring into Google Reader. I do not, and am comfortable with the fact that I will never, read them all. But if I decide to pursue a thought or notion, I know I can start there and have a lot of the research already done.
Learning to ignore that ‘unread items’ count is the hardest part, and one thing I find amazing is how few of these applications let you turn that OFF. If I don’t “care” how many unread items are in a folder then.. stop telling me!
As for deciding which 20% you should be reading, well sometimes the gem is linking two items in that 80% and realising they could take you somewhere interesting, that’s what keeps my RSS feed count so high, even if I do ignore most of it.
ebrown says: June 13th, 2007 3:05pm
In spite of all this, there are those who subscribe to the “Attention Economy” as outlined in the Harvard Business Press book of the same name. Our ‘attention demands’ are constantly being bombarded and marketers and others look for ways to exploit it across all medias. This is a good resource for the consumer and every-day-webworker. Thanks, -Ebrown
Zen & the Art of Attention · Articles says: June 13th, 2007 3:37pm
[...] your nerves; or if you think you are feeling the information overload, it is time for you to under The Zen & The Art of Attention. Over on Web Worker Daily, Anne Zelenka has some counter intuitive [...]
Top Posts « WordPress.com says: June 13th, 2007 4:59pm
[...] Zen and the Art of Attention [image]Conventional web wisdom (CWW) says we’re suffering from infomania and so we need to firewall our […] [...]
Dave says: June 13th, 2007 4:59pm
One of Rumsfeld’s “rules” actually applies here as well:
I wonder if he kept his number of active items down to “seven, plus or minus two”? :)
David Harper says: June 13th, 2007 6:04pm
Anne - You rock the blog stage, week in, week out. The Zen quote is funny and thoughtful, I look forward to grasping it. You imply you have other Zen sayings in your bag, would love a post on those
Marshall Kirkpatrick says: June 13th, 2007 6:10pm
couldnt agree more. 2k feeds and 4k unread gmails dont get me down in the slightest. great articulation of the strategy here
rationalpsychic says: June 13th, 2007 8:35pm
I liked the article and any argument that states our efforts are not attached to zero-sum games. However, I wish you would have taken the analogy a little further. If we don’t seek to control the flow of info (which has it good points), how do we observe this flow and make ourselves part of it while realizing that it is also part of us? I’ve always been told that the breath is the focal point, but emptying your mind of “musts” and “shoulds” seems the overarching goal.
shilohautumn says: June 13th, 2007 9:18pm
Unless you like to read an awful lot, and not allow much time for processing it, it only makes sense to go for more depth than breadth once in awhile. In other words, pause to think. Though I sure do like the picture image of a cow in a bigger pasture. Always did like a little breathing-room myself, and panoramic country views. But the cows I’ve known - and that’s been a few - though contemplative-seeming creatures, can be a bit vacuous upstairs at times.
Nathan Braun says: June 13th, 2007 9:37pm
I went to SXSW this year “naked”– that is to say, without a laptop.
(I mean, it’s not like it mattered, there were sponsored ’boutique PC kiosks’ around every other corner…I think Google had some?)
But I have to say:
I haven’t felt more relieved–or I should say, ALIVE; or excited– in years*
*This phenomenon *may* have had something to do with the dozen or so open bar parties every night.
*Except during those years, of course, when I taught English in Korea, 2003-2004, when on every block there was a $2 “PC bang” where I could check my email and catch up on other little stuff. Life hasn’t been the same since!!)
*Could this be a symptom of…dare I say it?… AFFLUENZA??? God I hope not! :) I toyed with the idea of wearing a “Fuck the Web” shirt to the next Southby (SXSW). I didn’t think the blogerati would like that very much. Pity.
Anne Zelenka says: June 14th, 2007 5:15am
Yes, cows can be a bit empty-headed. Maybe we don’t want to model our intellectual lives after them. Anyway, it’s a metaphor only, and isn’t that a funny picture of that cow looking into the clear blue sky? ;)
@Rationalpsychic, @David Harper, maybe I’ll do a part 2 of this in the future and explore some of the other issues of present moment awareness as well as pull some other Zen sayings out of my pasture.
@Nathan: going naked, without a laptop, not sure I’m ready for that! But seems like an excellent way to really get benefit out of a conference — be totally present for what’s happening there instead of what’s online.
Library clips says: June 14th, 2007 10:09pm
The many aspects of attention
A while back I posted about RSS Smarts in coping with information overload, an aspect of RSS productivity is making it more managable, from this we work out a way to consume information in the most productive way eg. read feeds in email and IM, on you…
links for 2007-06-15 | mad dog in the fog says: June 15th, 2007 12:31pm
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Calvin Spealman says: June 15th, 2007 9:26pm
I have never caught up with all my unread feed items over the last year, at least. I got upset about being behind at first, but now I just consider it a nice buffer for a rainy day. I keep up with whats current, and if I don’t have time and miss something, I wouldn’t have the time to blog about it or really consume it in the first place.
James Governor’s Monkchips » links for 2007-06-18 says: June 18th, 2007 4:27pm
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