Tangler - a better forum
May 21st, 2007 (6:00am) Stephen Collins 17 Comments
Ever felt that forums just didn’t do it for you? That IM didn’t have the permanence? Problem solved! Aussie startup Tangler, which has recently gone into public beta is, in the words of its CEO, Martin Wells:
…[blurring] the lines between what you might think of as traditional instant messaging, chat, mailing lists and forums. We’re web-based and topically structured like a forum, but interaction is real-time, like instant messaging.
And that’s pretty much how Tangler works. Like traditional forums, there are subjects - what Tangler calls Groups, each containing one to many Topics. In addition there are also significant social networking features. Users can have Contacts and keep track of the conversations their friends are engaged in. As a Tangler user, you can join any public Group, and you can also create your own Groups, either public or closed, invitation-only Groups.
Wells suggested to me only half-seriously that Tangler is “Discussion 2.0.” Tangler does offer more than both traditional forums and instant messaging. Its value is in the ability to host long-term, searchable discussion on a topic, yet conduct it in real time.
You enter Tangler in the Home screen. Here, you’ll see your most recent Group invitations from your Contacts, along with recent activity in topics you’ve been involved in. You’ll also see a selection of your Groups and Contacts. There’s also a menu with options to go through to a rich search based on Groups, a full list of your Groups, your Contacts and Recent Activity.
When you’re in a Group, you can choose to work either in Chat or Post mode. Chat mode is real time, just like IM. Post mode is more like traditional forums. The editor has a number of rich tools, including the ability to embed video.
Tangler’s not yet feature complete. Wells said RSS, an open API, and tagging are in the works along with support for embedding real-time discussion inside other web sites.
Tangler also has a desktop tool, the Notifier, available on Windows, OS X and Linux. You can use it when you’re busy with other stuff to keep up with what’s happening with your Tangler Groups and Contacts.
Tangler has managed to attract a number of Web 2.0 startups into the fold to use it as their place to host user-facing discussion. Startups like OmniDrive, Ma.gnolia, Skitch, Jajah and Mum-focused social network mumspace.net amongst a host of others are all hosting beta tester discussions on Tangler, often in real time and with company staff taking a significant role.
17 Comments Post your own comment
Mick Liubinskas says: May 21st, 2007 6:29am
That’s definitely a fair review Stephen. We do have a growing number of startups using Tangler for their forum but we know we have to work on some more features to make it really sing.
Just a note that in post-mode it is still real time, but return does a line break so you can do longer posts. Tangler is more about real-time discussion then persistent chat so the long posts are default.
Cheers,
Mick from Tangler.
Tangler » Bulletin From Stalingrad.com says: May 21st, 2007 7:18am
[...] Tangler - A Better Forum - Web Worker Daily, April 21 2007 [...]
Jason Coleman says: May 21st, 2007 9:28am
Good to see Tangler getting some press. It’s one of those things that is so simple a change (”forums in real-time” doesn’t do it justice) but one that has a big impact in how effective and evocative the discussions are. And it seems like a bunch cool guys behind it (yo, Mick).
Tangler is also one of those things (like Tivo or WoW perhaps) that I’m so scared to get into because I feel I’ll lose my life. However, using it as a forum for a website or product is something that I haven’t thought about too much. It might be good to use at WineLog. I’ll look into it. We’ve been toying with forum ideas for a while.
aeschright says: May 21st, 2007 9:29am
Interesting. Sounds a lot like what JanRain is doing with Pibb.
ebrown says: May 21st, 2007 10:14am
Excited to see this new direction in forum apps and community building. I will be curious to see what the build-out of tools includes.
Some questions: How does this bode for moderators? How much hands on time will hosts need to keep any flaming or trolling to a minimum?
The next six months should be interesting. Best of luck!
-ebrown
Amie Gillingham says: May 21st, 2007 1:09pm
I’ve been hearing a lot about Tangler, but never really looked deeper into what it was. Your description definitely intrigued me and I think we’ll have to check it out. We’re always on the lookout for better community tools for our site, and this may well fit the bill!
Jon says: May 21st, 2007 1:16pm
Thanks for this, have not heard of them before…. looks very interesting. Off to have a look now!
neunetz.com » Schnelldurchlauf (4): Firefox Tipps, Forum-IM-Zwitter, GoogleReader verbessern, Pando, u.m. says: May 23rd, 2007 1:12pm
[...] Tangler ist eine Mischung aus Forum und Instant Messaging. Beiträge werden sofort in Echtzeit dargestellt, somit ist eine direkte Kommunikation möglich (Tangler bietet für sofortige Informierung über einen neuen Beitrag zusätzlich einen ‘desktop notifier’ an). Startups wie OmniDrive und Ma.gnolia setzen Tangler für ihre Supportforen ein. Ergibt Sinn, Kommunikation ist hier optimal für Einsatzmöglichkeiten wie Support gegeben. WebWorkerDaily fasst die Vorteile von Tangler so zusammen: [...]
Tangler - Is This Community Discussion 2.0? « WeirdGuy says: May 25th, 2007 7:17pm
[...] - Is This Community Discussion 2.0? I just saw on Web Worker Daily this interesting article on forums. Here is a possible step in next generation of online community [...]
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A Look at Channelled Communications with Pibb « Web Worker Daily says: August 27th, 2007 6:00am
[...] more than a passing resemblance to the previously covered Tangler, Pibb is a great way to aggregate some of the noise you have going on in your online life. [...]
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