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RSS on the Go: A look at Web-Based Mobile Aggregators

March 20th, 2007 (6:00am) Judi Sohn 27 Comments

You can read RSS/Atom feeds through desktop applications, browsers, email applications…you name it. The challenge is that most of these feed readers require you to pick one method and stick with it. If you’re in a feed-reading mood and you’re not at the computer that has that desktop application or a full browser, then what?

When I’m stuck in line or sitting on a long train ride, it’s a perfect time to skim headlines and catch up on some RSS-reading using my smartphone. There are quite a few applications for reading feeds on a Windows Mobile phone like mine (Cingular 8125). No problem. But when I’m at my laptop, I’d rather read the feeds on the computer than the phone’s tiny screen. On top of that, I want articles I’ve read in one location to be marked read on the desktop and visa versa.

What’s a web worker to do? Up until the past couple of years, this kind of syncing/cross-platform reading was impossible. Now, there are a few choices for those of us who want the same feeds accessible in both big and small formats at the same time, without requiring the download of a dedicated application on any platform. Let’s take a critical look at the current crop of options…

All of these web applications work with Firefox, Safari or Internet Explorer on the desktop side and an application like Pocket IE for Windows Mobile or the S60 browser on Nokia smartphones. If your mobile device can handle the mobile version of Google’s personalized home page, it will do just fine here.

Google Reader: Google’s full browser-based feed reader is popular for a very good reason. It’s good and fast. Keyboard shortcuts are easy to remember and use. You can easily set Google Reader to work in any way that you are comfortable, whether it’s reading one article at a time or viewing a “river of news” or a list of headlines. Articles can be starred for later reading or shared for public view and Google Reader integrates well with Firefox and other browsers (using Live Bookmarks to add subscriptions directly to the web application, for example).

The mobile version is best for folks with very good eyesight. The fonts are small and the text is densely packed together. I find this an advantage, as I can read more without having to click or scroll. Of course, you can change your browser’s zoom to make the fonts larger on screen. By default the articles are laid out chronologically from newest to oldest (same as the “All Items” view on the desktop browser version), with links at the bottom to read by tags (in “river of news”) or alphabetically by subscription. You can mark 10 articles at a time as read in a single screen based on a skim of the headlines. Navigate with the phone’s D-pad or by the keypad, pressing the corresponding number. By far the best feature of Google Reader on a phone/PDA is that clicking through to the original story keeps the text rendered for a mobile device. You aren’t sitting there with your slow GPRS/EDGE connection waiting for complex graphics to render. At any time you can jump over to the fully rendered page, but for most “more…” links off a blog the quickly rendered Google mobile version does quite nicely.

Bloglines: One of the first web-based readers, the browser interface hasn’t changed much (if at all) since parent company Ask.com bought the site 2 years ago. Let’s just say you have to really like teal blue. Although Bloglines can drag down with a lot of unread feeds and it gets buggy, it is still a good online feed reader. It’s simply about time that Ask gives it a visual overhaul. It’s dated in both appearance and performance.

On a mobile device, Bloglines offers an outstanding reading experience. The font is large and legible, and indenting clearly separates the folder/tag name from the feeds. It’s the only mobile browser reader that gives you the feed description, last update date and unsubscribe options when you click on a feed, like in the full browser version. The “river of news” uses shading to separate stories, and clicking through articles brings you to a Skweezer mobile version (similar to Google’s mobile rendering engine). If only Bloglines wasn’t so buggy at times and had a better full browser version, this would be my top choice.

NewsGator: NewsGator has put a lot of their energy into Enterprise RSS while they bought the very best desktop aggregators on all platforms (and had the good sense to hire their talented developers). FeedDemon (PC) and NetNewsWire (Mac) are outstanding in too many ways to list here, and it’s fantastic that they now both sync to the same source feed list. However, it’s frustrating that as good as the desktop applications are, the free online version never quite makes the cut speed-wise. While it’s far more attractive than other web-based readers, it continues to be plagued by performance problems. It can be painfully slow to navigate, even with a handful of unread feeds.

For mobile platforms, NewsGator continues its practice of offering the feed for free but charging for the application to read it. NewsGator Go! has been out for a while for Windows Mobile. Just last week, the company introduced an application for Blackberry and Java. I tried NewsGator Go! on my Cingular 8125, and unfortunately I found my device’s slower processor to have difficulty with the application. Like on the desktop, I prefer to read feeds in a browser on my phone and not devote the resources to a dedicated application. NewsGator offers a Premium online package for $19.95 per year that allows for reading feeds in HTML on a mobile browser, among other goodies like smart feeds and the ability to sync your feeds across multiple platforms.

NewsGator clearly prefers its customers to use NewsGator Go! for mobile feed reading, as they unfortunately put little effort into their mobile HTML experience. There is no way to flag an article, or skim headlines. All links are in “river of news” style, whether you like it or not with a “Mark as Read” link at the very bottom. If you don’t wait for the entire page to load, or go to the bottom, the articles you read will not be cleared. Clicking an article takes you to the slow-loading full HTML version instead of a page optimized for mobile viewing. These features are all available in NewsGator Go! only. While NewsGator’s mobile HTML loads fast, there isn’t much to it.

NewsAlloy: Ask yourself, “what if every single thing you can throw at an RSS feed were available in a single window?” and the answer is the full browser version of NewsAlloy. Mind you, despite all the bells, whistles and icons NewsAlloy is fast. Take the time to get familiar with the keyboard shortcuts and fine tune the preferences for the best browsing experience.

On the mobile side, the interface feels similar to Google Reader, with the navigation below feeds that are listed in chronological order by default. No “river of news” option…clicking on a folder (channel) gives a list of headlines you have to click on to read the summary. The text is not laid out as tightly as in the other mobile interfaces. I appreciate the time stamp, but I would rather see the date the feed was published, not when it was updated. It takes a lot of scrolling and clicking to get around. Articles are automatically marked as read when opened. You can “pin” an article to flag it for later. Clicking the article link takes you to the full HTML version of the page.

The bottom line: If it were possible to take the full browser version of Google Reader and sync it with the mobile HTML version of Bloglines, I would be a very happy camper. That said, I have to give the edge to Google Reader for the best all-around cross-platform browser feed reading experience.

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27 Comments Post your own comment

Mark says: March 20th, 2007 12:10pm

Happy with Google Reader.

David M says: March 20th, 2007 12:15pm

Another “+” for Google Reader (my favorite), is that articles you mark as read on your phone, stay marked as read everywhere else. I used to use a RSS desktop client before the number of feeds I read started to grow exponentially. Marking 1000+ articles read on 3 different machines (and a phone) was no fun at all, and I know I missed things.

With Google Reader, no matter where I am (including on the go), all my articles and feeds stay synchronized with me.

Micro Persuasion says: March 20th, 2007 12:21pm

The State of the Mobile Reader Market

Judi Sohn has a great post on the sate of the mobile RSS reader market. Her take is that she would love to take the full browser version of Google Reader and sync it with the mobile HTML version of

Jonathan Greene says: March 20th, 2007 12:31pm

The best way to do Google Reader on the go (IMHO) is to use ReaderMini - http://www.readermini.com. You get full access, in a lighter format that’s easier for your device to render and use.

Nick Bradbury says: March 20th, 2007 2:34pm

Judi, just in case you missed it, this week we announced a new (beta) version of NewsGator Online which is *much* faster. For details, please see:

http://www.rassoc.com/gregr/weblog/archive.aspx?post=831

Pete says: March 20th, 2007 3:21pm

Add “the RSS feeds I read” to the list of things Google knows about me. I love the browser version and find the handheld version workable, but not great. I’d like to see them put together a separate app like they’ve done for GMail, but maybe that’s why they opened up the API. I’ll definitely check out ReaderMini.

Soon, Google will be able to customize ads to me, individually, based on what I’ve recently searched for, read on RSS feeds, and responded to friends about in email. This thought both scares and excites me.

—Pete
http://nerdguru.net

GigaOM » What’s On GigaNET says: March 20th, 2007 4:43pm

[...] WebWorkerDaily: Four web-based RSS options for the mobile [...]

Karl Long says: March 20th, 2007 5:55pm

Hi, great article, I just recently wrote about this myself after I noticed the google reader had an actual podcast player embedded in it. My fervent wish of course that I could use that podcast player in my mobile browser but it’s not there :-(

http://blog.experiencecurve.com/archives/google-reader-integrated-podcast-player

links for 2007-03-21 says: March 20th, 2007 11:32pm

[...] RSS on the Go: A look at Web-Based Mobile Aggregators Which feed readers work best on mobile devices. [...]

Krish says: March 21st, 2007 4:10am

I use Google Reader till now. I will check out Reader Mini now.

Fred B says: March 21st, 2007 5:02am

To reiterate what Nick Bradbury (developer of FeedDemon) says above, a new Beta of NewsGator Online has just been released. It is VERY fast and has more features than Google Reader - such as the ability to search your feeds.

links for 2007-03-21 « harbour 7 says: March 21st, 2007 5:27am

[...] RSS on the Go: A look at Web-Based Mobile Aggregators « (tags: rss tools)   [...]

E Cohen says: March 21st, 2007 2:58pm

A solid review but also a little suprising since your blog is not mobile friendly. I’m a regular reader but I can’t really read your blog on a mobile basis as you don’t push the full post through RSS. The result is that using a mobile reader, I have to link to the site to view the full article and that means viewing a regular web page in a mobile browser.

How about a configuration adjustment for us mobile readers?

Don Crowley says: March 22nd, 2007 5:39am

Two things. If all those rss readers made it possible to import opml files that are online you could do what you want to do. This would open lots of other possibilities as well. For the moment what I do is create a folder in google reader called mobile, you can add feeds to more than one folder. I have a few feeds in my mobile folder that I can check when I am on the road. I have simply bookmarked that folder. It saves me using two services and having to keep them in sync.

Mrinal says: March 22nd, 2007 3:08pm

Reading this on my Treo :)…. am using Quick News (from Stand Alone @ $15). Really like it but does not sync - I actually like the client aspect of it.

Ely O FALL says: March 23rd, 2007 5:49am

The issue with Mobile RSS is that services are simply porting WEB content to MOBILE. As a matter of fact that is the problem with Most Things Mobile. What we keep trying to do is to fit a big box in a smaller one. Some of us think that creativity would be to nicely fold the bigger box, or to cut the edges etc…We are going the wrong way about mobile content. The solution is to have Mobile platforms. Content needs to be made specificaly for the Mobile, not shrinked for it. It is like SMS and Email. If you try to shrink your email to fit in your 160 character sms, you may have a hard time. But instead if you write a sms that goes straight to the point you will have a better chance. Email ” Hi Bob , I haven’t seen you………….Give me a call so we ……”/// SMS ” Hi, Buzz me”. The pointof the SMS is not to shrink the email, because sometimes one needs to be detailed. The point is to communicate a specific message that does not need details. If we start tthinking of Mobile and Web as SMS and Email, maybe we will see some better services.

Dean says: March 23rd, 2007 7:30am

Are you still “evaluating” all those WAP-based RSS aggregators and feedreaders trying to find one that works for all your needs? Say, Bloglines Mobile or even Google Reader on that xHTML handset? Maybe you’re a Netvibes fan and like that RSS app on the desktop. So, you may have asked yourself, why don’t they make it mobile? Well, now ‘they’ have. Netvibes ToGo is accessible through http://m.netvibes.com, which will give you access to your Netvibes desktop on your mobile screen. This works from any xHTML-based browser, which basically includes hundreds of millions of current cellphones globally from many, many carriers. We love mobile RSS, and now you can too if you’re a Netvibes fanatic.

The Law of Mobility » Blog Archive » Converged Products: Week of 3/25/07 says: March 26th, 2007 2:44am

[...] Cellphone as news reader [...]

donloeb.com » Blog Archive » links for 2007-03-26 says: March 26th, 2007 9:00am

[...] Web Worker Daily » Blog Archive RSS on the Go: A look at Web-Based Mobile Aggregators « i love greader on my smartphone… (tags: rss mobile googlereader google bloglines newsgator) [...]

Jason Langridge's WebLog - MR Mobile! : Mobile RSS Readers says: March 26th, 2007 10:17am

[...] Web Worker Daily has published an article about the different web-based Mobile Aggregators and their thoughts on each different solution from Google Reader, Bloglines, Newsgator and others… [...]

GigaOM » Cell Phones for Summer Reading says: April 4th, 2007 1:30am

[...] on your cell phone, via Google News or Yahoo Go. Maybe you’ve even gone as far as used a mobile RSS reader. But reading for fun on a phone is a slightly bigger leap — that little screen doesn’t [...]

SolSie.com / The Lighter Side of Mobile Technology » Blog Archive » Reading on Cell Phones says: April 4th, 2007 6:20am

[...] headlines on your cell phone, via Google News or Yahoo Go. Maybe you’ve even gone as far as used a mobile RSS reader. But reading for fun on a phone is a slightly bigger leap — that little screen doesn’t really [...]

steve campbel says: April 15th, 2007 8:59pm

i use http://www.create-ringtone.com to create and send FREE custom ringtones, wallpaper, mp3 and video files to cell phones around the world

John Goodall says: April 27th, 2007 10:58am

For a complete mobile RSS solution try http://www.LiteFeeds.com

Litefeeds offers a WAP/XHTML mobile reader and an advanced JAVA reader for phones that support it. Both clients are fast, clean and full featured. You can import your OPML, sync with Bloglines, or use the LiteFeeds web-based online reader. Some mobile features include : full text reading, image support, cached and compressed feeds, secure feeds, email, del.icio.us and blogging support.

Let me know what you think…

John Goodall
http://www.litefeeds.com

Cell Phone Reviews says: September 4th, 2007 3:20pm

A good list of RSS to mobile applications. I’ve used Google, but will have to try out some others. Thanks.

Feed Each Other Opens Your RSS « Web Worker Daily says: September 27th, 2007 11:00am

[...] to us, instead of having to go out on the web and hunt it down, is a big win. We may argue over which RSS reader to use, but most of us couldn’t imagine going back to a life without [...]

Library clips :: Mobile friendly version of your blog :: October :: 2007 says: October 25th, 2007 4:33pm

[...] blog, del.icio.us) on your mobile phone or a web-based one (Google Reader mobile web, FeedM8 and more), as the RSS version of a blog is just the content with all the other stuff ignored…RSS [...]

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