There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6’s newly announced Engagement Console, which will scour numerous social platforms for any mention of your brand. So here’s a roundup of some… Read More »
Generating buzz about a new service or product is one of the toughest things marketers will ever have to do. It’s hard enough to achieve when you have real-life publicity events, where employees can display enthusiasm about a product, but online you don’t have that advantage. Read More »
Following Brazen Careerist’s focus on promoting its members’ ideas, rather than their resumes, the site has rolled out a social resume tool. It creates an active resume that showcases ideas and can be updated just as quickly as you can write a new blog post. Read More »
Using storytelling techniques to help communicate your personal brand can make for clearer, more consistent, more compelling branding efforts. In this final part of the series, let’s look at the storyteller’s other tools — narrative and description — and see how they fit into the picture. Read More »
We are crawling the Internet all the time; monitoring the latest trends and technologies, seeking, discovering. If you’re like me, during your web travels you often come across treasures you want to share. But sharing what you find can be time consuming and hinder your productivity. Read More »
I love SXSW it because I always get a chance to have interesting conversations and hang out with really smart people. However, SXSW can be a little overwhelming, so I thought that I would share a few of my tips for enjoying your experience at SXSW. Read More »
When I last wrote about ZooLoo I mentioned how ambitious a product it was, and how that could make it overwhelming, especially for the small business audience it was trying to attract. The new release seem to have addressed a lot of my concerns. Read More »
